Newegg Combats “Mall Madness” with Its Second Annual “Black November” Promotion
11/01/2011 Press Release
--Popular Online Retailer Kicks Off the Holiday Shopping Season Early in the U.S. and Canada with Category-Wide Sales--
CITY OF INDUSTRY, Calif., November 1, 2011 -- Newegg Inc., the second-largest online-only retailer in the United States, today announced the start of its second annual “Black November” promotion in the U.S. and Canada. Black November is designed to combat the holiday season’s hectic “Mall Madness” by allowing shoppers to take advantage of Newegg’s great cost-saving opportunities all month long and from the comfort of their own homes.
"Black Friday,” the day after Thanksgiving, is well-known as the busiest shopping day of the year and the start of the holiday shopping season. While many retailers offer big sales during the post-Thanksgiving Day weekend, Newegg will feature numerous deals and other special promotional offers beginning on November 1. This will be followed by Newegg’s traditional Black Friday, Cyber Monday and Encore Tuesday promotions. Significant savings will be offered on items from nearly every product category, including flat-screen TVs, video games, computer components, cookware, personal care items and more.
From November 23 until December 24, Newegg is running its Iron Egg Guarantee program to help make holiday shopping hassle-free for all its customers. All products that feature the special Iron Egg icon will have an extended return policy of 60 days and will be eligible for Newegg’s Price Guarantee service. Under the price guarantee program, if a customer purchases a qualifying product with the Iron Egg icon and subsequently finds the same product for a lower price at another major online retailer during the Iron Egg promotion period, Newegg will refund the difference.
Bernard Luthi, senior vice president of marketing, web management and customer service at Newegg, noted: "At Newegg we strive to deliver the best possible shopping experience. We are committed to doing everything we can to make the 2011 holiday shopping season easy and convenient. We are hoping that our Black November promotion and Iron Egg Guarantee will give our customers the shopping power they need to avoid the crowds, chaos and pandemonium of ‘Mall Madness’ altogether.”
Newegg.com offers customers a huge selection of products with detailed specifications, more than two million customer reviews, and high-resolution photo galleries. Newegg is a one-stop shop for holiday shoppers, featuring the latest in consumer electronics, computer components, home theater products, appliances, movies, video games and much more.
About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 16 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.
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