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Back-to-School Survey Results Show Laptops and Televisions are the Most Popular Tech Products for College7/23/2012 Press Release
--Newegg Commissions Study to Determine What Items Students Need and Want to Purchase--
In addition, the findings show that buying tech devices and software programs for college should be a joint purchasing decision between students and their parents. The survey illustrates that one in three students have an item purchased by a parent that they don’t like or use, with 36 percent of them saying that item is a laptop. Students also want to provide their input when it comes to buying printers (53 percent say they don’t trust their parents to select the right one) or software (a whopping 70 percent want to pick what programs to buy).
To help college students better communicate with their parents about what they need for school, Newegg launched its Back-to-School Parent Persuasion Program. Using the Parent Persuasion Program, students can activate a set of customizable tools designed to guide their parents to purchase the tech items they need for school. Newegg offers a wide selection of back-to-school essentials including PCs, laptops, printers, software, TVs and digital cameras. For more information about Newegg’s Back-to-School Parent Persuasion Program, visit www.newegg.com/back-to-school-shopping.
About the Wakefield Research Survey
The Newegg survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 502 currently enrolled college students, ages 18 to 24, between May 16 and May 24 using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of this total U.S. undergraduate population.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (www.newegg.com) and NeweggBusiness.com (www.neweggbusiness.com), and regularly earns industry-leading customer service ratings. Newegg delivers a world-class e-commerce platform and is committed to serving the online technology community, from tech-enthusiasts to small and medium-sized businesses. Both Newegg.com and NeweggBusiness.com feature a comprehensive selection of the latest computer hardware and consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Newegg Inc. was founded in 2001 and is headquartered in City of Industry, California.