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Each month in its online newsletter, which is written and distributed to an opt-in list of more than 500,000 names, Newegg lists several offers and promotions in conjunction with longer product education articles.
But the content is written by younger staffers who are about the same age as Newegg’s core IT customer, hold the same interests and write in a language that younger tech-savvy online shoppers can relate to. A recent newsletter focused on the fact that Newegg.com now carries the latest online games and gaming equipment such as the new Microsoft Xbox. But the newsletter also included more product information on higher-end equipment such as a new PC or server with a pitch for buying the latest hardware to power a just-released game. “It’s very important to write in a language that our customers understand,” says Howard Tong, Vice President. “By knowing how younger gamers and tech-savvy IT and computer workers converse, we can educate them in ways that convert more sales.”
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