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Case Study - Newegg.com Tests Giving Online Shoppers Four Bill Me Later Options - MarketingSherpa

1/31/2006 Press Coverage

In the cutthroat world of consumer electronics ecommerce sites, Newegg.com has carved out a stunningly loyal customer base.

By last May, roughly 75% of the site's half a million daily visitors typed in the URL directly rather than coming from a search engine, third party ad, affiliate, or other hotlink.

"It's not just the product we sell at a competitive price," explains Vice President Howard Tong. "It's the experience of being able to get the information they need from our site, plus our logistics are second to none. We'll get product to you faster than anybody else. Our customer service ...


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