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Newegg.com Selects Coremetrics to Feed its Appetite for Analytics

July 10, 2007 Press Release

Leading Online Retailer Tunes Into the Needs of its Enthusiastic Electronics Customers


San Mateo, Calif. - Coremetrics, the leading provider of marketing optimization solutions, today announced that Newegg.com has selected Coremetrics to be its Web analytics provider. Newegg.com is ranked among America’s top ten largest online retailers, based on 2006 online retail sales as reported by Internet Retailer’s Top 500 Guide. Newegg.com opened for business in 2001 and achieved $1.5 billion in annual sales in its first six years of operation.

Top-rated on all merchant ranking sites, Newegg.com’s customers are accustomed to first class service. Thus, Newegg implements the latest e-commerce and Internet technologies to stay tuned into the hottest industry trends and deliver useful, reliable Web content. “Coremetrics gets e-commerce,” said Craig Hayes, executive vice president of Newegg.com. “We need to drill down to exactly what drove our customers to purchase – what search terms they used, which paths they navigated, which campaigns they responded to, what products they viewed – and the information has to be unquestionably accurate. Coremetrics understands that.”

Through product reviews and other recommendation tools, Newegg.com actively encourages their vocal customers to provide essential feedback to help shape its business. Coremetrics will provide the information Newegg needs to stay in tune with its customers. For example, Newegg.com offers a popular interactive chat feature, where shoppers interact with Newegg Customer Service. Coremetrics will provide intelligence about the topics on customers’ minds and Newegg will use the information to drive site modifications, placing hot products in prime positions and ensuring that the site’s Frequently Asked Questions address the top issues.

Coremetrics’ close integration with Endeca, Newegg’s guided navigation and on site search solution, will tell Newegg precisely how its customers are navigating the site and what is driving them to purchase, information that will be invaluable to critical Newegg departments.

“Newegg.com is a leader in marketing optimization,” said John Squire, senior vice president of product strategy for Coremetrics. “The Newegg team understands the value of knowing, with complete accuracy and certainty, what information and products their customers are seeking and more importantly, what drives them to purchase.”

About Coremetrics

Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Newegg.com

Newegg.com is an online e-commerce company that has created a powerful channel for manufacturers of computer hardware and software, consumer electronics and communications products to reach the do-it-yourselfers, hard core gamers, students, small to medium-sized businesses, IT professionals, resellers and consumers who desire a comprehensive digital lifestyle. At the Newegg.com website, consumers can find the latest technology parts and products, along with comprehensive product information, pictures, how-to’s, customer product reviews and opportunities to interact with other members of the technology and game enthusiast community.

Founded in 2001, Newegg.com has more than 6 million registered customers. Newegg.com is headquartered in City of Industry, Calif. For more information visit http://www.newegg.com.



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