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Newegg.com Chooses SiteSpect's Multivariate Testing Solution for Web Optimization

10/19/2010 Press Release

Boston, Mass. - SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that Newegg Inc., the second-largest online-only retailer, has selected SiteSpect as its web optimization solution.

"Newegg is committed to providing customers with the best possible online shopping experience. Our partnership with SiteSpect allows us to deliver on this commitment by identifying the content our customers need so they can make educated buying decisions," said Bernard Luthi, Newegg's Vice President of Marketing, Web Management, and Customer Service. "Because of SiteSpect's non-intrusive approach, we're able to test all offers and site improvements while maintaining a high level of reliability and security."

Web retailers like Newegg are continually "tuning up" their sites to optimize online sales by ensuring that potential shoppers are able to find the products and information they need most effectively. SiteSpect's unique patent-pending technology allows the world's most successful online businesses to increase sales volume and improve conversion rates by utilizing A/B and multivariate test campaigns and customizing the online shopping experience for site visitors.

SiteSpect can test content variations on pages that are formatted using virtually any mark up language (e.g. HTML, WML, XML), stylesheets (CSS), or scripting languages (e.g. JavaScript). Within those pages, SiteSpect can test variations of virtually any type of content, whether it is static and/or dynamic, including audio and video files as well as web-based applications — all without page tagging, JavaScript, or site content changes.

"The key to optimization success is to use controlled, scientifically sound testing and targeting methodologies to understand which content most effectively persuades and engages your shoppers, and then act upon the results," said Eric J. Hansen, Founder and CEO of SiteSpect. "Newegg is a retailer with strong customer-centric values and we at SiteSpect are thrilled to support them in improving the quality of their online shopping experience."

About Newegg.com
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates Newegg.com (www.newegg.com), which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 13 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About SiteSpect, Inc.
SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.

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