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Newegg Re-imagines Black Friday

11/01/2010 Press Release

Popular Online Retailer Transforms the Biggest Shopping Day of the Year Into a Whole Month of Holiday Savings for Shoppers in the U.S. and Canada

CITY OF INDUSTRY, CA - Newegg Inc., the largest pure-play technology focused retailer online, is once again putting customers first by fulfilling holiday shopper fantasies with its Black November promotion. Black Friday, the day after Thanksgiving, has become known as the biggest shopping day of the year, marking the start of the holiday season. Many retailers dedicate the post-Thanksgiving weekend to kicking off their holiday sales with door-busting deals and special discounts. This year Newegg is taking this concept to the next level in a commitment to provide value to its customers. The popular e-retailer is giving all of its shoppers in the U.S. and Canada an early holiday present -- declaring the entire month of November as Black November -- a value-rich month of great sales and saving opportunities on the hottest tech, home and personal items.

Running from November 1 until November 30, Newegg's Black November promotion is a first-of-its kind campaign that reflects the company's leading-edge in online retail innovation. When visitors arrive at Newegg.com or Newegg.ca this November 1, they will be greeted by a special "blackout" intro screen. This dramatic welcome to the site reflects the extraordinary savings, daily deals and events the company will present to its visitors that month. Items from nearly every category will be on sale, including HDTVs, video games, computer components, cookware, personal care items and more. All month, Newegg's Black November will feature incredible deals customers would normally expect to see only on Black Friday.

Bernard Luthi, vice president of merchandising and marketing and customer service for Newegg, said: "At Newegg we truly appreciate the years of support that our customers have shown us. To return the favor, we are hoping that our Black November promotion will make the 2010 holiday season the best ever. From November 1 to November 30, this is our way of saying thank you to the thousands of Newegg shoppers."

Newegg.com offers customers over 84,000 products with detailed specifications, over two million customer reviews, and high resolution photo galleries. Newegg is a one-stop shop for holiday shoppers, featuring the latest in high-tech gadgets, computer components, home theater products, appliances, movies, video games and much more.

About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 13 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

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