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Newegg.com, the Second-Largest Online Retailer in the U.S., Will Bring Taiwan Merchants On Board with “First From Asia” Initiative

6/7/2011 2:32:37 PM Press Release

Partners with Taiwan External Trade Development Council (TAITRA) for Program

CITY OF INDUSTRY, Calif.,-- Newegg Inc., the largest pure-play technology focused retailer online, is proud to announce that Newegg Marketplace is launching its "First From Asia" program, an initiative designed to attract the latest and greatest products from Taiwan and make them available to consumers in the United States. To execute the first steps in the program, Newegg has partnered with TAITRA, which will facilitate the company’s outreach efforts in Taiwan by identifying and connecting with a broad spectrum of local manufacturers and merchants. Newegg will officially announce the international merchant program along with TAITRA at a June 2 press conference in Taipei, Taiwan supported by the Bureau of Foreign Trade at the Taiwan Ministry of Economic Affairs.

“One-Stop-Shopping” with Newegg Marketplace
Newegg Marketplace is a unique online shopping venue that is fully integrated with the main Newegg.com website and offers an ideal solution for sellers interested in reaching Newegg’s broad customer base. Visitors may browse close to 500,000 unique products from a broad range of general merchandise in 70 categories such as: Apparel & Accessories, Arts & Crafts, Auto & Hardware, Baby, Luggage & Bags, Beauty, Home Living, Jewelry & Watches, Outdoor & Garden, Sporting Goods and Toys, Games & Hobbies. With the “First From Asia” initiative, Newegg Marketplace is looking forward to expanding the number of offerings.

Some unique benefits of the Newegg Marketplace “First From Asia” initiative for participating TaiwanTrade Members are:
• The industry’s lowest commission rates for exceptional profitability potential with an exclusive rate for TAITRA members;
• No annual, monthly, setup, or credit card transaction fees;
• “Shipped by Newegg” program utilizes Newegg’s award winning logistics and service, giving Asian merchants a hassle-free way to deliver their products within the U.S.;
• A dedicated Newegg Category Manager to help grow and manage each participating seller’s business;
• Opportunity for key partners to participate in Newegg.com's many highly acclaimed merchandising vehicles;

S. C. Lee, CEO of Newegg.com Corporation Inc., said: “Newegg is delighted to be working with TAITRA to offer our ‘First from Asia’ program, which will bring Taiwan's merchants and manufacturers an exciting opportunity to reach Newegg’s vast U.S. customer base. Just as importantly, it brings U.S. consumers a great way to discover and purchase some of the hottest and most desired products from Asia. This is the first stage of a major expansion for Newegg Marketplace internationally, and we are looking forward to a long and successful relationship with all of our participating partners.”
TAITRA Executive Vice President Mr. Walter M.S. Yeh noted: “TAITRA has a membership of 110,000 companies, we are very glad to have this great opportunity to team up with Newegg to help Taiwan companies market their products in the U.S., and we strongly believe these ‘Made in Taiwan’ products will create fresh, popular new product trends for U.S. consumers. We are looking forward to working with Newegg as a great selling arm for helping Taiwan Excellence companies to truly ‘go global’!”

About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 14 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. The company launched Newegg Marketplace in 2010 to expand its offerings into general merchandise and meet the comprehensive product needs of their customers. Newegg Inc. is headquartered in City of Industry, California.

About TAITRA
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 600 trained specialists stationed throughout its Taipei headquarters, four local branch offices in Hsinchu, Taichung, Tainan and Kaohsiung, and over 48 overseas branch offices worldwide.



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