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Our mission is to provide consumers with life-enriching experiences by offering houseware products and services which surpass traditional functionality and value, with special emphasis on value engineering. In an industry driven by constant change and by exchanging quality for lower cost, we believe a set of core principles is essential to maintaining our standards and providing our customers with products that are innovative, unique, and valuable. Our ultimate goal is not just to provide our customers with products, but with life enriching experiences which consequently bring greater harmony to the world we share. We aspire to make Aroma an organization with a unique character and a true sense of mission. We create designs that are simple, sensible, and beautiful. We endeavor to improve the lives of our customers in ways that go beyond function to include aesthetics and great kitchen experiences. We manufacture products that are safe, ergonomic, durable, easy to use, performance-oriented, and practical. We work to ensure that our products are the best products for our customers. We design a pricing structure for our products and services that reflects the best possible value. We offer products that make work easier, improve the quality of life, bring friends and families closer together, and to foster love, joy, and beauty in life . Prepares up to 60 cups of cooked rice. Safe, cool-touch exterior is perfect for busy kitchens. Hinged, locking lid keeps cooked rice fresh for hours. Switches automatically to warm mode once rice has cooked to perfection. For commercial use only. Includes measuring cup and serving spatula
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