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Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Sun-Kissed Caramels lightens the darkest hair up to 3 shades lighter, without a hint of brassiness achieving beautiful balanced browns. Plus, our color protective care supreme conditioner now formulated with golden camelina oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator.
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