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EcoTraction is manufactured from a hydrothermal volcanic mineral, and is a member of a special group of minerals known as zeolite. Simply put, EcoTraction was formed as superheated mineral-rich water, circulating in areas of volcanic activity, which crystallized and was deposited in small "vesicles" or holes within massive sequences of lava and other rocks. This process takes millions of years. Over time, a porous, negatively-charged, high surface area mineral formed with unique characteristics that make it a highly-effective traction agent that has actual environmental benefits.Each EcoTraction granule has microscopic channels that absorb the slippery layer of water found on ice, which allows it to quickly embed itself into ice and snow. That coupled with each granule's large surface area, multiple contact points, and rigid structure, makes EcoTraction the ultimate traction agent for slippery winter walkways and driving areas. EcoTraction is also the only product to provide instant grip during dangerous freezing rain storms.
Video Features A softer stone than sand so will eventually disappear under repeated pedestrian traffic, as well making it less likely to scratch indoor flooring
Video Features Cat litter is made up of bentonite clay and eventually turns to mush on snow or ice
Video Features Does not contain carcinogenic crystalline silica dust like sand
Video Features EcoTraction is 50% lighter than sand and smaller than gravel so it is unlikely to accidentally chip a windshield
Video Features EcoTraction offers 35% better traction than sand using much less
Video Features Tracks less than sand due to its embedding power
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