Good (and bad) habits start crazy early. Teach the love of brushing from tooth one. Softly, safely brush baby's gums and that first pearly white with yummy, fluoride free toothpaste. Your baby's future smile will thank you! Totally safe to swallow (not that you want to start a habit). No: fluoride, saccharin, sulfates, parabens, gluten or artificial colors Babyganics Fluoride Free Toothpaste Features: Natural plant-based ingredients that are safe to swallow Gently cleans teeth with a dye-free gel Promotes healthy teeth and gums No: fluoride, saccharin, sulfates, parabens, gluten or artificial colors Pediatrician and Dermatologist tested Effectively removes plaque Never tested on animals Instructions for Use: Use pea-sized amount on toothbrush or your finger - gently brush gums and teeth in circular motion. Use twice a day or preferably after each meal & before bedtime. Ingredients: Purified Water, Carboxymethyl Cellulose, Xylitol, Sodium Citrate, Citric Acid, Flavor, Potassium Sorbate, Stevia