Aveeno Baby Soothing Bath Treatement is made with natural colloidal oatmeal a long recognized ingredient tht relieves dry itchy and irritated skin. In this unique Aveeno formula colloidal oatmeal is combined with a special moisturizer and milled into an ultra-fine powder. When dispersed in water this powder forms a soothing milky bath. After bathing your baby's skin becomes softer and smoother and dry irritated sensitive skin is relieved.