Shades of blue, from aquamarine to deep indigo, mimic the changing colors of the ocean where Carters loveable sea friends play. Touches of hand-lettered typography add modern appeal to this trendy baby boy collection. C.R. Gibson invented the first baby book in 1898, and since then families around the globe have recorded many of their happiest moments in our memory books and photo albums. For more than 130 years, families around the world have depended on C.R. Gibson as their provider of memory books, social books, stationery and photo albums. We are proud of this heritage, and honored that our company has been able to provide our customers quality products for the celebrations of life.