Sensodyne Full Protection Plus Whitening Toothpaste. Builds increasing protection against painful sensitivity of the teeth due to cold, heat, acids, sweets or contact. Aids in the prevention of dental cavities. Use whenever you normally brush: It contains potassium nitrate clinically proven to reduce painful sensitivity. It provides fast relief of tooth sensitivity within two weeks. It has fluoride for cavity protection. It fights tartar and plaque build-up above the gum line and promotes healthy gums with regular brushing. Its great taste keeps mouth feeling fresh and clean. It whitens teeth by removing surface stains. This product contains no sugar. Directions: Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or physician. Store below 30 degrees C (86 degrees F). Active Ingredients: Potassium Nitrate* 5%; Sodium Fluoride 0.145%; *Maximum FDA Sensitivity Active Ingredient Inactive Ingredients: Cellulose Gum; Flavor; Glycerin; Polyethylene Glycol; Silica; Sodium Lauryl Sulfate; Sodium Saccharin; Tetrapotassium Pyrophosphate; Titanium Dioxide; Water Warnings: If pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.