Pros: keys feel good. the board compact and weighty. All the functions I needed worked plug and play on win 10.
Its Definitely worth the extra dosh for a mechanical board.

Cons: none

Pros: For the price i payed for it (which was $40) its a good keyboard with amazing build quality

Cons: the software is terrible so i got in contact with rosewill and they have no plans for any updates so its as good as it gets (Upon checking with our product department, there will not be future update for the software) and (Currently, the linked software below is the most up to date one. There will not software update any time soon. The most recent software update provides the 16.8 million color backlit feature. However, please note that RGB80 does not have the function for per key lighting, rainbow effect, or ripple effect and it is not advertised on Newegg or Rosewill. On the packaging it states the disclaimer that “Only one backlight color is possible at any given time.”) the way you select the color is terrible as it closes out so there isnt any fine color adjustment without putting in allot of time

Other Thoughts: I cannot recommend this keyboard to anyone for anything then less then 50 seeing how you can get EXTREMELY better keyboards at its full price which is sad since this keyboard is REALLY nicely built with no flex since it uses a thick what i believe to be aluminum plate with a really nice typing experience but if your expecting to use its full 16.7 million colors good luck since the color selector is garbage

Pros: -Keyboard has a smooth silicon body, goes good with the feel of the keys.
-USB Cord is nicely braided and provides 3 routes for exit from the back.
-Kailh Blues are nice and clicky sounding but not overtly loud.
-Its RGB with 16.8 Million Colors!
-Minimalist look, no overt branding.
-Subtle atheistic design, like the front corners being shaved off or the grooved channels between function keys.

Cons: -Failing LED light, the "U" after only 3 days. It flickers.
-Setting the color to ANYTHING other than stock purple causes the blue indicator light to stay on. See their ad pictures.
-The software to change the stock 5 base colors is a joke. Also why does it have to load with windows every time?

Other Thoughts: I guess you get what you pay for and this thing was cheap, hence why I think its disposable. I can just imagine what it will look like in a year, with half the keys flickering. Christmas keyboard? Although I like the Blue switches, why should the Browns cost more? Going to look else where next time.

Pros: Great keyboard
Nice mechanical feel
Back lighting (if the software worked)
Small form factor, great for small workspaces

Cons: SOFTWARE!!
Geez guys, get it together. It been like 2 years and the software is still awful, hard to use, and allows like 4 total options: Bright, Brighter, Breathing, and light-up-some-keys-but-no-other-keys mode. Can't program individual keys, and PC mode is limited to purple.

Other Thoughts: Aside from the utterly abysmal software, the keyboard itself is pretty great for the price.

Pros: Good keyboard, like the sound and how it looks. Price was great too

Cons: Some of the letters were off center on the provided keycaps. Letter C was way off center
Letter M would double type randomly when just typing. So I would get bad scores on my typing tests :)

Pros: - Lighting
- Looks good.
- Compact

Cons: - The keys are not well designed. They move around too much on the cross axis.
- The keys sometimes became unresponsive during gaming, leaving me stuck and then dead in game, lol.

Other Thoughts: - I own gaming keyboards from Corsair and Logitech and never experienced anything with keys being so unstable on their axis nor unresponsive keys in game to which your character just stops in place.
- I don't recommend this keyboard.

Pros: Satisfyingly clicky.
Any color you want.
Has a choice of clear keys.

Cons: Might be smaller than some expect, just make sure to review the dimensions and make sure you are ok with using a smaller form keyboard. This doesn't bother me.

Other Thoughts: If you want a RBG keyboard than this is a great and cheap option.

Pros: Keyboard feels great.

Cons: Someone else already mentioned this, but it's worth repeating. In PC-mode, you can't change backlight color. You're stuck with purple. In gaming mode, window key is disabled. So far, I have not found a fix. C'mon Rosewill! Fix the darn software. Also, no rainbow mode, but that's probably a hardware limitation.

Other Thoughts: I'll probably open this thing up and rewire it.

Pros: Has a good feel and a great sound. Easy to type on.

Cons: If you haven't noticed yet, on occassion when I hit the space bar, this keyboard will double space for some reason. I've only had the product for around 2 months, and this just started. Other than that, works great..

Pros: Has RGB backlighting sometimes and seemingly nice keys

Cons: Cannot change the backlighting to anything other than purple unless you also want to disable the windows key at the same time.
Keys are not individually changeable, although this was as advertised.

Other Thoughts: Will update if I can manage to find the fix for such an easily remedied design flaw.