Pros: Cherry MX switches
Clean, professional styling
Incredible Price
USB or PS/2
Thick braided cables
Thick steel plate mounted switches with beautiful red colour.

Cons: Right angle micro usb cable can make cable routing harder than it needs to be.
PS/2 didn't work in BIOS and needed to be reconnected on boot to work with Windows 10 PRO (this is probably a result of some motherboard setting, so I won't take away an egg.
LED status lights are mighty bright.
Board is very high profile, coming from a MAC keyboard took some getting used to.

Other Thoughts: Do you want to try a mechanical keyboard? This one offers all of the functional elements of a mechanical board without the premium many manufacturers charge for the privilege. This board is good for an office without screaming G4M3R!
If you want overpriced light shows, look at something else, If you want a no nonsense high performance keyboard with no additional software, available in many switch options, this is a good first step.
In all honesty, I was buying this as a low risk dabble into mechanical keyboards with the expectation that if I liked it I would get another fuller fat version. However, this keyboard has made me so happy, I'll just stick with it and maybe pickup another in a different flavour.

Pros: Professional-looking. Sturdy. Heavy. Good rubber feet which keeps it completely still when typing. The board underneath the keys has a reddish color, which makes it easy to see when garbage falls under the keys, and also looks classy, like the red cloth behind the keys on a piano.

Cons: The USB connector extends to the left, but my computer is on the right. I prefer (and bought) a straight connector.

Other Thoughts: I bought two of these, one with black switches and the other with brown switches. I would buy one with clear switches if they had them. I also got two blank keycaps from WASD (R1 1x1.25) to replace the windows keys, and they fit perfectly. It's nice to find a quality keyboard which doesn't look like a toy.