Pros: -Great build quality. It's a lot better than I thought it was going to be.
-8 Macro keys
-Multimedia keys (Vol.Up, Down, Mute)
-Windows Lock key
-Cherry MX Switches (Blue, in this case)

Cons: This might just be a personal preference, but I'm not used to where the macro keys are placed. I always hit the Macro Record key when I try to hit the Esc. key. But in time I'm sure I'll get used to it.

Other Thoughts: I was pretty skeptical about picking up this keyboard, but I do not regret getting it. If you are looking for a nice, affordable gaming keyboard, I would definitely recommend picking this up. If anything happens to the product in the future, I will update my review

Pros: - German engineering
- Perfect build quality, super solid plastic and very heavy
- Plain and simple layout
- Cherry MX blue switches perfect for typing
- No crazy LEDs, just solid construction and basic Macros keys
- That build quality is no joke, even better than keyboards that cost twice as much
- Watch out for Cougar Gaming, they are really the dark horse in the gaming peripheral space

Cons: - Absolutely nothing at all
- I know some people might not like the Macros keys being placed above the keyboard but it's perfect design for me, I think having the Macros keys appended to the side just makes the keyboard too wide
- If you're more of a type than a gamer, then this the keyboard for you (after all they are Cherry MX blues)

Pros: MX Cherry Blue!!! replaceable keys. Actually like the configurable keys. Easy to use.

Cons: None really. Maybe bigger than I expected but that's not a problem for me. Maybe for others.

Other Thoughts: Would recommend!

Pros: This is my first blue mech. I like the clicks and my typing is effortless. Solid build quality. Genuine MX switches. Not a bad deal for $50!

Cons: The macro keys are pretty good, but not 100% my favorite. You can't program software, only keyboard commands. Took off one egg for that, if this is a "gaming" keyboard the macros should be 100% programmable, but it's not the biggest deal and I could still play any game without the abilty to program software to the macros. Second gripe: the D key doesn't click, and can chatter (when I want to type "d" just once, about 60% of the time, I accidentally type two letter Ds. The problem is definitely the switch. Knocked off another egg for that. Annoying, but I love this board otherwise. Still, defective products are unaccpetable.

Other Thoughts: Returning this board ASAP (sigh).