Pros: FREESYNC? (according to their PDF and the OSD)
4k Ready HDMI and a DP 1.2 to Mini DP cable were both provided, this was a great discovery upon opening the box! Stand is really high quality and has full features Tilt , rotate (Full XYZ) and Height adjustments as well as slandered 100X100 VESA mounting
IPS Beauty with very little Back light Leakage and as with most IPS its only visible on perfectly BLACK screens, There are also options and configurations within the OSD to help minimize this
BOLD colors, Bright whites, deep blacks. Great brightness overall .

36 month LG warranty with Freight shipping covered by them ++ to LG for that one! (parts labor Back light)

Cons: Packaging lied to me and had an arrow pointed up on the foam... Just be CAREFUL when opening and removing the foam, it is fitted really well to the packaging and takes a some amount of force to remove . Their warranty also specify if you don't use their "approved" cables that the monitor may be out of warranty so keep that in mind.

Dynamic Action sync isnt called dynamic action sync inside the OSD, its referred to as "response time" leading to some confusion , OSD has a tendency to lie about which features are active/ inactive (freesync and DAS) in this regard as well.

Only 2 True Custom Profiles, would be nice to have more but adjustments can be made to the presets, such as color tweaks.

Other Thoughts: Packaging was still mediocre at best especially for a 500$ monitor paying extra for additional packaging would have been a nice option. Even though mine came in relatively pristine condition its been mentioned before that often the retail packaging is often not meant for individual shipping. Having it inside another box with Closed foam Corner protectors and other shock absorbent materials would have been preferred in my opinion. I mean graphics cards and high end peripherals come in their retail packaging inside of an additional box filled with foam peanuts.

OSD Has many features specifically when using the Custom and Custom(GAME) profiles and has easy to manage color palettes and its easy to reset JUST the colors without affecting the rest of the profile set up. 6 Color CYM adjustments can make for great looking images.
FreeSYNC???? I have found options and functions within the OSD for AMD free sync capability as well as the LG official PDF file but can not confirm their functionality due to using NVIDIA hardware.

Passes all the Lagom Monitor tests fantastically and only suffers from minimal refresh flickering due to the 5ms GTG.

Pros: - IPS!!!!!
- 4k + 60Hz
- Amazing Color Calibration
- Pivot + Swivel

Cons: - No SPEAKER?!
- A little thick bazel + monitor thickness

Other Thoughts: Looking for a 4k monitor that does everything above average? look no further!
Do require a beefy GPU to run stuff at 4k but just the productivity enhancement is incredible.