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In the twelve years since the original ELPH was instantly and universally proclaimed an icon of style, successive ELPH cameras have remained at the forefront of design even while boasting the very latest in digital technology. Now, opening a new era of ELPH design, the PowerShot ELPH 520 HS digital camera is both homage to the original ELPH and astonishing synthesis of Canon's leadership in technical advancements. A mere 0.76 inches thick, it is the world's thinnest 12x zoom camera. Canon's pursuit of perfection has driven the development of new miniaturization including a new lens and new 10.1 Megapixel CMOS sensor that, powered by Canon's DIGIC 5 Image Processor, create images as breathtakingly beautiful as the camera itself. It's also packed with the latest Canon technologies including Smart AUTO with new Face ID and Full HD Video. Brimming with a full range of advanced technologies that automatically optimize the image quality of every shot, the PowerShot ELPH 520 HS digital camera makes the ultimate style icon incredibly effortless.
Incredibly Thin Design with 3.0-inch PureColor LCD screen At an astonishingly thin 0.76 inches, the PowerShot ELPH 520 HS is significantly slimmer than competitors' 12x zoom models. And, the PowerShot ELPH 520 HS digital camera's large and bright 3.0-inch PureColor LCD screen makes it easy to view and frame your shots in high resolution (461,000 dots). Its PureColor System LCD uses a delta arrangement of dots, an arrangement that works better for the organic nature of photos and videos, allowing you to review your images with exceptional clarity with rich, true-to-life color. Moreover, you can view the LCD screen over a surprisingly wide angle - above, below or to either side - without color shifts and with minimal reflections. A scratch-proof hard coating and a dust-repellent fluorine coating ensure a durable screen that dependably displays clear, vibrant images.
12x Optical Zoom and 28mm Wide-Angle Lens Newly designed to custom-fit the PowerShot ELPH 520 HS digital camera's incredibly thin profile, the camera's 12x Optical Zoom and 28mm Wide-Angle Lens is a marvel of optical technology. The Wide-Angle lens gives you more to work with in every shot, adding depth, perspective and grandeur as called for. With a 12x Optical Zoom, no shot is beyond your reach. It also incorporates the latest in Canon UA lens technology, suppressing lens aberration for outstanding image quality throughout the entire zoom range. The camera's sensor was specifically designed for this lens, so even at the long end of the zoom images are bright and clear.
Experience the Power with Canon DIGIC 5 Image Processor & HS SYSTEM The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. Also, Canon DIGIC 5 Image Processor makes possible a new, highly advanced automatic white balance system. Combining the power of high-sensitivity 10.1 Megapixel Canon CMOS sensor and the DIGIC Image Processor, the Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas.
Memorable Moments in Spectacular Full HD The PowerShot ELPH 520 HS shoots Full HD video at 24 frames per second and allows use the full range of optical zoom, ensuring clear lifelike motion images with a beautiful cinematic quality. It also shoots beautifully detailed 720p HD video at 30 fps. The camera has a dedicated movie button that lets you start and stop recording instantly without going through layers of menus or operate switches or dials to switch to and from video recording mode. The PowerShot ELPH 520 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. Enjoy and share videos by simply connecting its HDMI terminal to your HDTV using an HDMI cable. You can even control the playback of your images and videos on any CEC-enabled HDTV using the TV's remote control. Plus, the PowerShot ELPH 520 HS supports Apple iFrame Movie so you can enjoy movies in compatible Mac and Windows video applications.
A Steady Image Is a Beautiful Image. The latest advance in Canon Optical Image Stabilization technology, Intelligent IS analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to assure the steadiest possible image.
Improved Smart Auto & New Face ID Smart AUTO for the PowerShot ELPH 520 HS has been significantly expanded, making it easier than ever to capture the sharp, bright, colorful images - and videos - you're looking for. By assessing various factors in both the background and the subject, the system recognizes 58 predefined shooting situations and automatically selects the camera settings that will yield the best possible results.. Face ID is one of the most advanced and exciting new features of the PowerShot ELPH 520 HS, giving you an easy way to improve every shot of the people you love. Simply take a picture of up to 12 faces you would like the camera to register, then enter names and ages. Once a person is registered, the camera will pick him or her out of a group (even against a busy background) and adjust focus and exposure to his or her face, even recognizing faces in profile.
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