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No other full frame, interchangeable-lens camera is this light or this portable. 24.3MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi® sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.
Meet the world's smallest lightest and interchangeable lens full-frame camera*. Sony's Exmor® image sensor takes advantage of the full-frame format, but in a camera body less than half the size and weight of a full-frame DSLR.
Enter a whole new world of high-quality images thanks to the 24.3MP effective 35mm full-frame sensor, a normal sensor range of ISO 100 – 25,600, and a sophisticated balance of high resolving power, gradation and low noise. Never miss a shot as the BIONZ® X image processor enables up to 5fps high-speed continuous shooting and 14-bit RAW image data recording.
Sony proudly introduces the new BIONZ® X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.
Enhanced Fast Hybrid auto focus combines speedy phase-detection AF with highly accurate contrast-detection AF, which has been accelerated through a new Spatial Object Detection algorithm to be among the fastest autofocusing of any full-frame camera. First, phase-detection AF with 117 densely placed phase-detection AF points swiftly and efficiently moves the lens to bring the subject nearly into focus. Then, contrast-detection AF with wide AF coverage fine-tunes the focusing in the blink of an eye.
Get ultra high-speed AF despite the use of a full-frame sensor via an advanced image processing engine and improved algorithms that combine and optimize image sensor read-out speed.
Capture subjects partially turned away from the camera in a shallow depth of field with no problem thanks to Eye AF. Simply focus on a face, and a green frame appears over the prioritized eye to confirm the proper subject is locked. Its extremely accurate eye detection can even prioritize a single pupil. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.
To take advantage of the lightweight on-the-go body, the A7 is fully compatible with Sony's E-mount lens system as well as compact and lightweight E-mount full-frame lenses from Carl Zeiss® and Sony's premier G-Series.
Respond swiftly with just the right settings without searching through dedicated menus thanks to Quick Navi Pro. Easily view all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments on the fly when fleeting shooting opportunities arise.
View every scene in rich detail with the 2.4M dot XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in the flagship a99. Since the viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, you can accurately monitor your scene and the settings results. You'll enjoy rich tonal gradations and three times the contrast of the a99, along with high-end features like 100% frame coverage and a wide viewing angle.
Snap shots high over crowds or down low to capture a pet's eye view with the tiltable 3.0" (1,229k dots) Xtra Fine™ LCD that boasts a range of movement between approximately 84 degrees up and 45 degrees down. Easily scroll through menus and preview life thanks to WhiteMagic™ technology which dramatically increases visibility in bright daylight. The large display delivers brilliant-quality with both still images and movies while enabling easy focusing operation.
Capture Full 1920 x 1080 HD uncompressed clean-screen video files with external recording devices via an HDMI® connection in 60p and 60i frame rates. Selectable in-camera AVCHD™ codec frame rates include super-smooth 60p, standard 60i or cinematic 24p, while MP4 codec is also available for smaller files for easier upload to the web.
When your subject is moving fast, you can capture the decisive moment with clarity and precision by shooting at speeds up to five frames per second. Faster, more accurate AF tracking, made possible by Fast Hybrid AF, uses powerful, predictive algorithms and subject recognition technology to track every move with greater speed and precision.
The exciting new application download service, PlayMemories™ Camera Apps, lets you add new functions to your camera's existing feature-set to heighten photographic expression according to your own creative needs. Two applications are currently available for A7 as of October 16, 2013: Direct Upload sends photos directly to networking services, and Smart Remote Control enables a smartphone to control the camera. Many more apps will become available later, including Multiple Exposure, Lens Compensation, Photo Retouch, and Picture Effect+.
Wirelessly share your photos and videos through simplified Wi-Fi/NFC control. Use Wi-Fi or NFC (near field communication) for convenient cordless image transfer to Android™ smartphones and tablets. Simply touch devices to establish an NFC connection; no complex set-up is required. Even better, the smart Remote Control feature lets you control the shutter through your smartphone after you pair it to the camera.
Watch Ultra High Definition slide shows directly on compatible 4K televisions via optional HDMI or Wi-Fi connection8. The A7 converts images for optimized 4K image size playback (8MP) so you can enjoy expressive rich colors and amazing detail like never before.
Enjoy long hours of comfortable operation in the vertical orientation with the optional sure vertical grip (VG-C1EM), which can hold two batteries for longer shooting and features dust and moisture protection.
In addition to E-mount lenses, you can add an optional 35mm full-frame compatible adapter (LA-EA3 or LA-EA4) to mount any A-mount lens to the A7. The LA-EA4 features a built-in AF motor, aperture-drive mechanism, and Translucent Mirror Technology to enable continuous phase-detection AF. Both adapters feature a tripod mount to support large A-mount lenses.
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This review is from: SONY Alpha a7R ILCE-7R/B Black 36.4 MP 3.0" LCD Interchangeable Lens Camera - Body
Pros: I've been a Sony NEX user for a bit, they were great backup cameras to my Nikon and Canon professional-grade gear. I've been watching this camera for quite some time and I finally broke down and bought it.
Cons: I'd like to see more EF Mount lenses offered (and some are coming)
Other Thoughts: I hit flickr explore 4 times in the 1st week I owned this camera.
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