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Synopsis: An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Synopsis: Draws on a range of case studies to explore the process by which people make decisions, explaining how the difference between good and bad decision making is directly related to the details on which people focus, and counsels readers on how to become better decision makers in every aspect of life. Reprint.
Synopsis: A text centered around the periodic table explores intriguing tales about every element of the table as they play out their parts in human history, finance, mythology, war, evil, love, the arts, and the lives of the colorful scientists who discovered them.
Synopsis: An original collection of humorous fables features animals with unmistakably human failings, including a cynical cat struggling to sit through his prison-mandated AA meetings, and a pair of lovers separated by prejudiced family members.
Synopsis: As Alex Cross tries to plan his wedding, an elusive gunman is killing crooked D.C. politicians, and Cross must battle with FBI agent Max Siegel over jurisdiction as he tries to crack the case--until Cross finds out his arch enemy Kyle Craig is in town and doesn't plan on leaving until Alex and his family are dead.
Synopsis: Identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires and why the Beatles earned their fame.
Model #: 9780316017923
Item #: 9780316017923
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