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PNY Debuts Liquid Cooled Graphics at E3
Press Release

PNY Debuts Liquid Cooled Graphics at E3

Media Contacts:
Bernadette Brijlall Steve Branton
PNY Technologies, Inc. Asetek, Inc.
Phone: 973-560-5481 Phone: 408-823-4486
Email: bbrijlall@pny.com Email: steve.branton@asetek.com




PNY Debuts Liquid Cooled Graphics at E3
Joins Forces with Asetek to Provide Powerful Liquid Cooled Graphics Solution

Los Angeles, CA – June 7, 2011 – PNY Technologies®, Inc. (“PNY”), a global leader in flash memory cards, USB flash drives, solid state drives, High Speed HDMI® cables, computer memory upgrade modules, as well as consumer and professional graphics cards, today announced the debut of an innovative product line of Liquid Cooled Graphics Cards. PNY’s new Liquid Cooled Graphics solution will be showcased at E3 2011 from now until June 9th.

PNY and Asetek, a leader in CPU thermal management, have combined forces to launch a high-end Liquid Cooled Graphics solution geared towards gaming enthusiasts. Consumers will receive a fully integrated XLR8™ GeForce® GTX liquid cooled graphics system, with a combination GPU/CPU cooling version available as well. Engineered with a closed loop system, and built with an Asetek sealed water cooler already attached, the PNY design offers consumers an out-of-the-box ready, simple to install and reliable product.

This new system delivers significant benefits, with up to 30% cooler temperatures, quieter acoustics, and faster performance than the standard reference designed NVIDIA® GeForce GTX 580 graphics card. With increased overclocking headroom versus air cooled, the liquid keeps overall temperatures low to provide better performance for gamers. Liquid Cooled also generates less heat – for a 30° C difference in temperature – and your PC parts are protected due to lower exposure to hot temperatures. Additionally, less noise is produced as fans aren’t running at maximum speed to compensate for the heat. Lower acoustics means a quieter gaming environment for more gaming concentration and the option for gamers to not have to use headphones to mask noise levels. The overall advantage is extreme performance and higher frame rates without the heat.

PNY’s Liquid Cooled system is on display at the E3 (Electronic Entertainment Expo) 2011, taking place now through June 9th at the Los Angeles Convention Center in Los Angeles, CA. Attendees will have the opportunity to take a sneak peak of PNY’s Liquid Cooled Graphics at work in the Creative Labs, Inc. booth #5638, located in the West Exhibit Hall.

“Together with Asetek, PNY will redefine the way gamers build and upgrade their PC systems,” said Nicholas Mauro, senior marketing manager, PC components for PNY. “With a design that outperforms current equivalent air cooled models, this simple all-in-one solution will resonate deeply with gamers looking for a powerful yet affordable option. With tens of thousands of gamers already flocking to E3, there’s no better place to launch this product than the world’s premiere show for new technologies in computer gaming products.”

“PNY’s Liquid Cooled Graphics solutions deliver better performance, temperatures and acoustics to gamers with the reliability and ease of installation inherent in Asetek sealed liquid cooling,” said Adrian Hodgson, marketing manager at Asetek. “We’re thrilled to give E3 attendees the first chance to see these products in action.”

XLR8 Liquid Cooled GTX 580
• MSRP: $579.99

XLR8 Liquid Cooled GTX 580 with CPU Cooling
• MSRP: $649.99

PNY offers a 5-Year Warranty for the Liquid Cooled system. Users have a standard 3-year out of box warranty, extended to 5 years upon completion of product registration at PNY.com within 90 days of purchase. PNY also offers free 24-hour technical support.

The PNY Liquid Cooled Graphics will be available end of June for purchase at select e-tailers, retailers, and PNY.com. For more information on the complete line of products that PNY has to offer, visit www.PNY.com. For the gaming enthusiast, visit PNY’s on-line gaming portal at www.XLR8gaming.net to participate in forums, special offers, contests and tournaments taking place now! Gamers can also check out compLexity Gaming – one of the world’s most prolific gaming organizations. PNY now holds the distinct honor of being the “Official Video Card and PC Memory Sponsor" of Complexity Gaming.


About PNY Technologies
Established in 1985, PNY Technologies®, Inc. celebrates over 25 years of business excellence as a leading manufacturer and supplier of flash memory cards, USB flash drives, solid state drives, High Speed HDMI® cables, computer memory upgrade modules, as well as consumer and professional graphics cards. The company’s Photography-Videography, Mobility, 3D Gaming-Visualization and Business solutions are widely available from major retail, e-tail and wholesale outlets internationally. Headquartered in Parsippany, NJ, PNY maintains facilities in North America, Europe, Asia and Latin America. www.PNY.com www.facebook.com/PNY

About Asetek
Asetek is the world leading system thermal and acoustic management solution provider to OEMs servicing the gaming, workstation and performance PC markets. The company’s liquid thermal management systems deliver superior thermal and acoustic performance in a factory sealed unit that sets new standards for reliability and suitability to large volume production. Leading OEMs use Asetek’s liquid cooling products in systems where end users demand exceptional performance, low noise and maximum reliability.
Founded in 2000, Asetek has offices in San Jose, California, Denmark and Asia. For more information, please visit www.asetek.com.


The PNY logo is a registered trademark of PNY Technologies, Inc. All other trademarks are the property of their respective owners. Copyright © 2011 PNY Technologies, Inc. All rights reserved.

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