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This review is from: WD 1TB Elements SE Portable Hard Drive USB 3.0 Model WDBPCK0010BBK-NESN
Pros: Great Drive! Fast, reliable, super light compared to a WD passport.
I've had one passport fail on me, but this elements drive is going on 9 months with no issues.
Cons: none so far
Other Thoughts: For those readers worried about the "proprietary" USB cable: IT'S NOT PROPRIETARY
All USB 3.0 Male Powered Micro-B connectors look like this. If you take a closer look inside the (blue) connect at the other end of the cable (the end that plugs into the computer), you'll see some copper pins that are not found in the USB 2.0 connectors.
USB 3.0 has pins whereas 2.0 only has 4 pins. This is because in addition to the 5V power pins, 3.0 contains the old 2.0 data channels in addition to completely separate "SuperSpeed" data channels for the 3.0 operation. The 2.0 and 3.0 data components are merely separated out on the micro connector.
Bottom line: don't let the short cable deter you from a great purchase. You can definitely find longer USB 3.0 cables all over the place. Here's a 6-footer from newegg for only $6 shipped!