Pros: ACX Cooler, 384 bit bus width, overclocked out of the box, comes with swag (hate that word, haha). Got 2 of these running in SLI on an Ivy bridge computer (3770 overclocked to 4.2 ghz and Asus Motherboard). There isn't a game I can't max out in 1080p resolution, which if I recall, Crysis 3 is still the most graphics intensive game to date. Was able to get a X10000 score in 3DMark11 with the gpu overclocked at 75mhz and the memory at 150 mhz with the voltage at +13mV.

Cons: Doesn't come with a backplate, Less memory than my GTX 680 FTW which had 4 GB.

Other Thoughts: Even thoough this card has less memory than some of the top tier cards from the 600 series, the 384 bit bus width makes up for it. You can see clearly if you run GPU-Z the difference in memory bandwidth. You really only need crazy amounts of VRAM if you are running a multiple monitor setup. I only have one so the 3GB GDDR5 is more than enough.

Pros: Solid Build quality, can run all of the games out right now. (medal of honor warfighter 60-70 fps and Far Cry 3 50-60 fps at 1080p on maxed out settings). Easy to overclock (running at +100 mhz on the gpu clock and 200 mhz on the memory clock). Great for ripping blu-rays with dvdfab. stickers and poster included are sweet.

Cons: none except for a I can't afford to get another one to run in SLI right now.

Other Thoughts: I had originally set out to go with a radeon 7970 ghz edition, but after some compatibility issues with a few different 7970's, i decided to try out this card. It has exceeded all of my expectations and with the right setup I'll bet it could out-perform the 7970. Nvidia just released a new set of drivers so make sure to download them from their site rather than installing the ones included on the cd. This card is also great for video encoding. I can encode blu rays at 85-90 fps where as my 7970 would only encode at 24 fps.