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Newegg Marketplace Integrates Online Retail Optimization Tools for its Vendors
LOS ANGELES--(June 12, 2014)--Newegg announced a partnership at the Internet Retailer Conference in Chicago which will certify Mercent to increase retail product and offer visibility for Newegg Marketplace sellers. The company’s Mercent Retail™ platform creates value and drives profits for major retailers with product ad placements and business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Mercent Retail™ brings new merchants to the Newegg platform and delivers product and offer data from retail eCommerce and ERP systems to the Newegg Marketplace. In addition, Mercent collects and forwards Newegg Marketplace orders to warehouse fulfillment management systems.
Mercent Chairman and CEO, Eric Best, commented, “We are pleased to support Newegg Marketplace sellers through our Mercent Retail™ SAAS platform. The company and team are focused on providing leading solutions that ensure large retail brands reach and profitably convert shoppers wherever they are researching and buying online, and expansion to the Newegg Marketplace enables us to reach a new network of merchants.”
Newegg Marketplace is an e-commerce solution that allows third-party merchants, both large and small, to sell products to Newegg’s 25 million loyal customers. Offering one of the lowest commission rates of any major online marketplace, Newegg Marketplace provides a great sales platform and the ability for vendors to leverage marketing components like email, Newegg’s Shell Shocker promotions and Daily Deals.
“Newegg’s partnership with Mercent adds substantial value to Newegg Marketplace,” said Soren Mills, Chief Marketing Officer of Newegg North America. “We’re always looking for ways to enhance the tools at the disposal of our Marketplace businesses and Mercent streamlines the backend data management and metrics important to our third-party sellers.”
About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 25 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. The Newegg Hybrid Center is located at 18045 Rowland St., City of Industry, CA 91748.
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.