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Newsroom, Appoints Chief Financial Officer and Confirms New Senior Management Team

August 18, 2004 Press Release

LOS ANGELES, August 18, 2004 -, a leading e-tailer for computer components, computer hardware and consumer electronics offering over 10,000 products and serving over 2 million customers domestically, today announced key appointments of new members to its senior management team.

A vital addition to the senior management roster is the appointment of Jerry Kanaly as Vice President and Chief Financial Officer. A CPA and former Partner with KPMG and Tatum Partners, Kanaly brings more than 30 years of financial, organizational and global experience to, yielding success in executive roles for other renowned companies such as ViewSonic Corporation and Agilent EEsof EDA.

Experience, talent and innovation are characteristics that reflect's forward-thinking stance and are traits that Kanaly and other new executives share.'s rapid growth and expansion has required a broadening of the senior management team, and each of the newly hired executives possesses the skills necessary to further facilitate success.

"Our continued expansion and desire to deliver premier level service, range and breadth of product choices, and affordable pricing to our customers dictated that we assemble a progressive yet experienced group that supports these philosophies," said Ken Lam, Chief Executive Officer of "Acquisition of talent like Jerry illustrates our organization's commitment to efficient and effectively enhanced financial operations."

Howard Tong, Vice President of, adds, "Jerry's resourcefulness and industry know-how will effectively augment our business model in this ever-changing, aggressive industry. We are confident his expertise and insights will cultivate further profit and growth without compromising our customer-centric attitude." is also pleased to announce the appointment of Sylvia Esquivel as General Counsel, Phillip Arcidiancono as Director of Product Management, Jommy Gayoso as Director of Sales and Merchandising, and Stuart Wallock as Director of Marketing. These executives bring in-depth experience and leadership in their areas of responsibility to further support Newegg's business growth.

Esquivel has over 20 years of legal and business experience, having held various offices including Senior Vice President and General Counsel for Univision Communications Inc., the leading Spanish media giant in the U.S., and as Branch Chief of the United States Securities and Exchange Commission Corporate Finance Division. She also brings over 10 years of private practice experience advising boards of directors and Silicon Valley companies including high technology enterprises.

Arcidiacono joins from, an Internet retailer, where he served as Vice President of Purchasing. Arcidiacono optimized fulfillment and purchasing relationships for's on-line technology stores, and brings a wealth of computer hardware and electronics industry leadership from other companies such as Ingram Micro, Multiple Zones, and Micro Warehouse. Arcidiacono's experience will add dexterity to Newegg.

Gayoso joins from Zebra Technologies, a leading provider of Bar Code, RFID and Card printer products, where he was responsible for North and Latin American Sales for the Card Imaging Division. Gayoso brings a unique vendor perspective having served in Senior Management and Executive positions over the last twelve years for companies such as Ricoh, Pioneer Electronics, and Sony Electronics.

Wallock is the former Director of Marketing and Business Planning for Sony Electronics. He brings to Newegg significant experience developing and implementing provocative and cohesive marketing campaigns and web-based efforts to create brand name recognition, bolster sales, and enhance the on-line buying experience and maintain customer satisfaction.

Newegg continues to grow at a steady rate and the future appears bright for its customers and respective product partners. And as it continues to evolve, the company's commitment to the ideal of total customer satisfaction will not diminish.

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