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TouchUpDirect was born from a couple of guys that have spent a lot of time in the paint industry and decided to ask a simple question: How can we make automotive and motorcycle touch up paint better? While the question was simple, the answers were not.

The first thing we tackled was a paint formulation that has the durability of an original automotive or motorcycle factory paint job with excellent color matching, yet is not harmful to the environment like typical touch up paint manufactures offer.

We understood the challenges in development of our paint line because we knew that we could not sacrifice one bit of resilience against the elements. When the paintjob is done, it needs to be tough and durable against the worst conditions.

We also knew that color matching is the key to a good paintjob. If a customer repairs his vehicle and the color is spot on, the repair becomes virtually invisible. Color matching was the cornerstone of this project.

These two key requirements led us to our solution: Ultra-Low VOC, environmentally friendly waterborne automotive and motorcycle touch up paint. Additionally, we simultaneously developed an Ultra- Low VOC urethane paint system. Exhaustively tested and researched, we knew the bar was high, but we’re proud to report we met or exceeded ever single benchmark. With these two systems we have brought the biggest change to touch up paint since touch up paint was invented!

We didn’t stop there. Once we had our paint systems developed, we scrutinized ever single aspect of the touch up paint manufacturing process. We didn’t settle for the same old systems that create excess waste and release harmful fumes into the environment. One example is how we worked with our vendors to change the method for aerosol filling from the ground up. Waste is practically eliminated because there’s no machine clean up required. Fumes are minimized throughout the filling process. All while requiring less production time and less labor. It’s a revolutionary system.

Of course you know we didn’t stop at the aerosol filling system. Our touch up pens and touch up jars are made from recyclable plastics and aluminum. Our shipping supplies are all recycled or recyclable. We minimize use of electricity in our production with specially located switches throughout the facility. We’ve even gone so far as to offset our inbound and outbound shipments with carbon offsets through GreenShipping. No detail was too small or task to big to deter us from achieving what we set out to do.

You’re probably thinking that all of this sounds expensive. Wrong. Since we were able to build our business from the ground up with the above in mind, we were able to build it efficiently. This efficiency has enabled us to offer all of our products at a great value to our customers.

Superior Color Match. Exceptional Durability. Environmentally Friendly. That’s the TouchUpDirect difference.

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9 Reviews (78% Positive)
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Ordered on 3/31/2017
Not good match for hummer H3 4/15/2017 4:46:54 AM
Maybe it is my fault or so but is it not a good match for hummer H3 2006, it is 'too yellow', Maybe they created the formula by the symbol, or maybe not. There is no way for me to check. Bottom line is that it does not match and it is trash for me.
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