In 1995, Colorful was established in Shenzhen, China.

From 1995-2000, Colorful started as an agent of brand products and developed a perfect sales channel system.

From 2000-2012, Colorful began to promote its own brand of graphics cards and motherboards "Colorful", and expand the product line of DIY equipment chassis, power supplies, etc., and successfully established the product line - Colorfly.

From 2009 to 2010, Colorful has established Korea marketing center and Germany marketing center, and through COMPUTEX, CeBIT and other international exhibitions to gain the recognition and cooperation of international customers.

In April 2021, EDG eSports Club announced its cooperation with iGame, Colorful's high-end hardware brand.

In terms of external resource cooperation, Colorful has gathered the resource advantages of NVIDIA, AMD, Intel and other industry giants, and become an important partner.

Colorful's innovative design has won many international and domestic awards such as the Kapok Prize and the Red Star Award.
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