Apple TV 4K
Cinematic in every sense.
Apple TV 4K lets you watch movies and shows in amazing 4K HDR and it supports Dolby Atmos for immersive sound1. It streams your favorite channels live. Has great content from apps like Netflix, Amazon Prime Video, and ESPN.2 Thanks to Siri, you can control it all with just your voice. And you can even share photos you take on your iPhone on the big screen. 4K HDR is here. And it’s brilliant.
The Apple TV 4K is powered by A10X Fusion chip and connects to your TV via a state-of-the-art HDMI 2.0a connector. Internet access is enabled via built-in 802.11ac Wi-Fi and RJ45 Gigabit Ethernet port. The Siri remote feature dual microphones that you can speak into to quickly find your desired contents, as well as a Touch Surface that offers intuitive, smartphone-like navigation. And the sleek, compact design allows easy placement and stylishly complements your TV setup.
4K HDR sets a new standard.
4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colors and greater detail. From the hottest new movie to your favorite TV show, everything is more lifelike than ever.
Dolby Atmos. It’s sound, turned up to 360.
Combine Apple TV 4K with a Dolby Atmos–compatible sound system and you’re fully immersed in three-dimensional audio that sends sound around and above you with pinpoint precision. Whether a jet zooms overhead or a torrential downpour erupts, the true-to-life sound puts you inside the action. And as the first streaming player to be both Dolby Vision and Dolby Atmos certified, Apple TV 4K brings home the complete cinematic experience.
Coming fall 2018
Your favorite live TV lives here.
Apple TV teams up with some of the world’s largest TV networks and broadcasters to bring you the live content you care about most. Find sports from apps like NBA and MLB. Late-breaking news from apps like Bloomberg and CNN. And your favorite shows on apps such as DirecTV Now, YouTube TV, and Sling TV.
Coming later this year, you’ll get even more content from major cable providers, making Apple TV truly the best box to connect to your screen.3
The Apple TV App puts everything you watch in one place.
The Apple TV App lets you browse content from over 60 video services without switching from one app to the next. You’ll find movies and shows, handpicked recommendations, and live sports and news. The Apple TV App is already on iPhone, iPad, and Apple TV and works seamlessly across them all. So if you stop watching in one place, you can start again later on a different device.
The Apple TV App is also on your iPhone and iPad.
The Apple TV App lets you browse content from over 60 video services without switching from one app to the next. You’ll find movies and shows, handpicked recommendations, and live sports and news. The Apple TV App is already on iPhone, iPad, and Apple TV — so you can watch at home or wherever you go.*
* Subscription may be required to access some content.
You ask. Siri delivers.
No more typing to find exactly what you’re looking for. Just ask Siri for a movie, show, genre, actor, or song you love. Siri also shines when you’re not sure what you want. Just say something like “Show me action movies,” and Siri delivers.
It’s all fun and games.
You’ll find everything from family games to epic adventures to high-speed racing apps on the App Store for Apple TV. The A10X Fusion chip provides a powerful platform to run every last one of them smoothly and beautifully. And when you add accessories like game controllers and headphones, you can take your experience to the next level.
Your photos, videos, and music. It’s all on TV.
Enjoy photos and videos from your iCloud Photo Library or shared albums on the big screen.4 Connect Apple Music to your home theater. And let your friends and family share their photos and videos with AirPlay.
Pros: Supports various HDR formats and top end audio formats including ATMOS (albeit weirdly - see below). Seems to support more HDR and audio modes than any other streamer so far. Sleek remote with rechargeable (non-user replaceable) batteries. The voice recognition on it is very good. As always with Apple stuff, superb industrial design.
Cons: Expensive. For a one trick pony, far more expensive than it needs to be at close to $200. Weird audio decoding - it decodes internally, then sends the audio out as multi channel PCM, often pushing my Denon AVR into a mode I hadn't seen before ("Multi-In"). As with all things Apple, they consider the end user to be a tech-idiot; if you're not one, be sure to go through the Setup once it's running, and check if the defaults they select are what you want. They weren't what I wanted. They FORCE HDR mode on their menus, which means all kinds of glitching/flashing when you select a stream that's in a different (or no) HDR mode. There is no manual included, and the one online hasn't been updated since 2016 AND is only available to download in some Apple format that needs iTunes or something to see. Could that have been any MORE of a stupid and arrogant decision on Apple's part? Or are they admitting that the thing is so wildly overpriced that only Apple fanbois will buy it? There is an online version, but it's old, tired, explains almost none of the options, and was clearly written several firmware revisions back. Far too many video output format options. FAR TOO MANY. With no explanation of how one or another affects what you are seeing. Conspicuous by its absence: an "Auto" video mode that simply sends out the best images your display can support (all HD/UHD displays can be queried to say what modes they support). Apple knows what's best for you, and it's either no options or far too many with zero explanation. I don't like the way the main display aggregates various sources without telling you from which service a given show is originating. So if, like me, you have several sources (Prime, Netflix, HBO Go, and Disney+), shows will appear on the main page with no indication where they came from, nor whether (like just about anything you actually want to watch on Prime) you have to pay to "rent" or "buy" the show/movie.
Overall Review: I've owned Rokus, UHD Fire devices, and now this thing. The first day I had the thing, I hated it. I was ready to pack it up and send it back. I decided to play with it a second day, and got to like it better. I have a little more time to decide whether to return it, and the jury is still somewhat out.