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Company Also Announces the Next Phase of its Global Expansion
June 6, 2014 – Taipei, Taiwan – Newegg, a global leader in e-commerce, is hosting a roundtable discussion this afternoon at Computex Taipei. “Newegg: A Global Blueprint for Success” featured top executives from ASUS, Changhong, Colorful Group, Deepcool and G.SKill, who shared their experience expanding their Asia-based businesses into the United States and other parts of the world.
Newegg gives emerging Asian businesses an immediate outlet to expand beyond their native regions. With Newegg’s guidance, Asia-based companies are able to sell directly to Newegg’s ever-expanding global customer base, while preserving margins to fuel bottom-line growth.
“Some of the world’s most innovative and forward-thinking technology companies come from Asia, yet many of those businesses struggle to expand beyond their home countries because they lack the tools to scale globally – that’s where Newegg can help,” said Soren Mills, Chief Marketing Officer of Newegg North America. “For many years we’ve been fine-tuning the process of helping Asian companies find customers in the U.S. The companies that join us for this afternoon’s roundtable discussion are shining examples of the global success we can achieve together.”
Newegg is well positioned to help Asian companies realize their global aspirations. The company has strong roots in Asia and has gone through its own transition to success in North America. This experience helps pave the way for other companies.
The roundtable follows a morning press conference announcing Newegg’s agreement with Colorful Group to expand global distribution of Colorful Group’s portfolio of PC hardware components. Initial distribution will target North America and will steadily expand to help Colorful Group achieve a strong foothold in key global regions. Established in 1995, Colorful Group is a leading provider of PC hardware, including VGA, MB, tablets, power supplies and chassis components. The company holds a strong leadership position in China, and Newegg will help Colorful Group replicate its success in other parts of the world. Colorful Group’s products will be available on Newegg.com in July to customers in the United States, Australia, Canada and the United Kingdom.
Mills added, “Newegg maintains deep ties to Asia and, for years, we’ve been bringing Asia’s best products to our customers in the U.S. We’re now building on that success as we expand our reach into Europe and other parts of the world.”
Newegg currently ships its products to customers in the United States, Canada, the United Kingdom and Australia. At today’s roundtable event the company announced plans to more than double the number of countries it currently serves by adding six countries—India, Ireland, Netherlands, New Zealand, Poland and Singapore by the end of August.
About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 25 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. The Newegg Hybrid Center is located at 18045 Rowland St., City of Industry, CA 91748.