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Newegg Reports Record Black November® Sales

2017/12/12 Press Release

Gains Driven by Focus on Gamers, DIY, Marketplace Expansion, International Growth

December 12, 2017 – Los Angeles, CA – Newegg, the top tech-focused e-retailer in North America, today announced a record start to the 2017 holiday shopping season. The company – which closed the books on its latest Black November® campaign last week – posted 10% year-over-year growth compared to November 2016.

“Since November 1, we’ve seen strong customer engagement in response to our Black November offering,” said Merle McIntosh, Newegg’s SVP of Sales & Marketing. “We’re encouraged not just by increased sales in core product categories for gamers and DIYers, but also the complementary aspects of our marketplace offerings and global growth.”

Newegg’s double-digit November growth further indicates the holiday shopping season is starting earlier as shoppers seek out discounts well ahead of Thanksgiving. Newegg anticipated this shift early and coined the “Black November” term in 2009 and earned a registered trademark for it in 2015. Now in its ninth year, Newegg’s Black November expanded beyond North America and into the company’s global network of 52 countries.

Four notable trends emerged from Newegg’s 2017 Black November sales:

Gaming is the Dominant Catalyst: eSports and new AAA video game titles are fueling strong sales of PC upgrade components such as memory, GPUs and monitors, plus gaming accessories such as gaming mice, keyboards and mousepads.

Strong Marketplace Performance: Sales driven by Newegg’s Marketplace were up 45% during Cyber Week compared to last year. Customers are responding positively to Newegg’s increasingly diverse portfolio sourced from the company’s Marketplace sellers.

Canadian Growth: Sales to Canadian customers were up 49%, further validating Newegg’s continued investment in its Canadian infrastructure.

Overseas Expansion: Newegg’s global operation is still in its early stages, but had an extremely strong showing. Opening these new markets is attracting both new customers and sellers, which is expanding Newegg’s market and its merchandise offering.

Continue to visit www.newegg.com throughout the month of December for the latest holiday shopping deals. Like Newegg on Facebook and follow Newegg on Twitter to stay up to date on the company’s latest news.

About Newegg
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (http://www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. It has a global reach to more than 50 countries in Europe, Asia Pacific, Latin America and the Middle East. The award-winning website has more than 32 million registered users and offers customers a comprehensive selection of the latest consumer electronics, entertainment, smart home and gaming products, consistently ranking as one of the best online shopping destinations. Newegg Inc. is headquartered in City of Industry, California. Newegg also operates NeweggBusiness.com and Newegg.ca.



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