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Newegg Expands Executive Team

October 24, 2007 Press Release

Michael Amkreutz Joins Newegg as Vice President of Home Entertainment and Displays

CITY OF INDUSTRY, Calif—, the world’s second largest online-only computer and electronics retailer, has hired Michael Amkreutz as Vice President of Product Management, Home Entertainment and Displays. Newegg, recently ranked #11 in Inc. 5000’s 2007 list of ‘Top 100 Companies by Dollars of Growth’, highlights this achievement with Amkreutz’ hire.

“Newegg’s rapid expansion places us in the top tier of online retailers, giving us the opportunity to expand in another major segment – the home entertainment market,” said George Jiao, Chief Operating Officer of U.S. Operations. “We’re excited to have Michael on board because he’s a strong, aggressive leader who will steer our efforts in this exciting new direction.”

Amkreutz will spearhead development and growth in critical categories within Newegg’s Consumer Electronics (CE) division. His first initiative is to develop a customer base that will be as loyal as Newegg’s IT devotees, while enhancing product offerings and content to that existing customer base.

“What really attracted me to Newegg is the company’s rapid growth,” said Amkreutz. “Equally important, however, is the fact that Newegg hasn’t lost its focus on customer satisfaction. Newegg continually expands its product roster to meet the changing demands of consumers, so one of the biggest challenges is not only to meet those demands, but to disprove the notion that Newegg is only for do-it-yourselfers and gamers.”

Amkreutz was most recently the Vice President of Sales and Product Management at LCD TV manufacturer, HANNspree North America. His 15-year career in the electronics retail industry also includes tenures at Sharp Electronics and Toshiba Consumer Products.

“My goal is to help the CE division achieve the same level of success as our IT counterpart,” said Amkreutz. “Our superior customer service and nimble operations have enabled Newegg to achieve tremendous success, and we’re well positioned to achieve even greater growth. I’m confident that we can make the CE division a powerhouse in the home entertainment market.”

About Newegg is the world’s second-largest online-only retailer, attracting more than 6 million registered users and earning industry-leading customer service ratings. Founded in 2001, Newegg Inc. posted approximately $1.5 billion in revenue in 2006. “Those who know” — IT professionals, do-it-yourself computer enthusiasts, avid online gamers, students, small-to-midsize businesses, resellers and consumers — consider their top choice for computer and IT products and consumer electronics. At its award-winning Web site,, shoppers can compare a comprehensive selection of the latest high-tech products, view detailed product descriptions, pictures, how-to information and product reviews, and interact with other members of the technology and gaming community. is headquartered in City of Industry, Calif. For more information, visit

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