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Newegg Brings Out Fans' Passions With "GeekON" Campaign

7/28/2010 Press Release

Newegg's Customers Speak Up About What Makes Their Lives Worth Living; Fans Share Their Passions in Video Testimonials, Interviews and Conversations on the e-Retailer's Social Networking Sites

CITY OF INDUSTRY, Calif. - Newegg Inc., the largest pure-play technology focused retailer online, is calling out to fans across North America with a simple question: "What are you passionate about?" The popular e-retailer believes everyone is passionate about something in their lives and wants to find out what really makes its customers tick. With its "GeekON" campaign, Newegg challenges the online community to step up to the keyboard and share their passion with the world.

Newegg customers are known for their curiosity, creativity, and drive. They are adamant about innovative custom PC builds, DIY gadget hacks and crafts, extreme sports, fashion, photography and other geeky pursuits. With the GeekON campaign, Newegg is giving its many visitors an opportunity to talk about what really lights a fire in their bellies and connect with like-minded fans.

Learn about green tech, LED art, bot costumes and more. Start talking and sharing YOUR passions today. Head on over to or to learn more. Get your geek on!

Bernard Luthi, Vice President of Marketing, Web Management and Customer Service for Newegg Inc.:

"With 'GeekON,' we are giving our Newegg community a true chance to shine. We are looking forward to hearing from all kinds of folks -- passionate PC builders, artists, athletes and you-name-it. We have always enjoyed the passionate do-it-yourself attitude of our fans and customers. They build PCs from scratch, conquer mountains on their bikes, dream up the future in film, music and so much more. Our GeekON campaign is a terrific way for our visitors to share their dreams with each other and the world."


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