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3/04/2011 Press Release

Newegg Taps into the Imagination of TEDActive Conference Attendees in Palm Springs with an Interactive Exhibit Exploring How Technology Impacts Environment, Community and Design

CITY OF INDUSTRY, Calif. – Newegg Inc., the largest technology-focused pure-play retailer online, is a sponsor of TEDActive 2011, taking place February 28 through March 4 at the Riviera in Palm Springs, Calif. As part of the overarching TED Conference, TEDActive 2011 brings together global innovators – the “doers” of the world who make a difference in their communities and their professions – to interact and learn from each other. The Newegg installation at TEDActive 2011 will focus on helping attendees discover how computers and technology have shaped modern society, and explore possibilities for the future.

Bernard Luthi, vice president of marketing, web management and customer service for Newegg, notes: “As a longtime promoter of innovation and do-it-yourself ambition, Newegg is wholeheartedly dedicated to TED’s theme of ‘Rediscovering Wonder.’ As a sponsor and participant in TEDActive 2011, we are looking forward to tapping into the imaginations of attendees with a goal is nothing short of recapturing the wonder of life!”

At TEDActive 2011, Newegg will unveil a magnificent outdoor installation created by TEDfellow Oliver Hess and artist Jenna Didier from Materials & Applications, a non-profit organization dedicated to pushing forward new and underused building technologies ( Newegg and the artists will also offer a special workshop for attendees to explore the implications of various technologies and their affect on society.

The workshop process will involve a discussion of modern utopias and their principal architects, introducing a variety of perspectives on important questions about technology, society and modern life.

Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 13 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site’s online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About Materials & Applications
Materials & Applications is a research and exhibition center dedicated to advancing new and underused ideas in art, architecture, and landscape. Our goal is to be a driving force to increase public participation in the built environment by inspiring interest in visitors with their surroundings while they explore the latest ideas in architectural design and theory on an experiential level. We push the application of materials beyond the limits of typical commercial, residential, and traditional gallery-based projects, towards more flourishing environments. Please see the website for more information:

About TEDActive
TEDActive takes place in Palm Springs, California, and brings together global leaders and innovators – the doers of the world making a difference in their communities and their professions – to exchange ideas, inspire one another and experience a live simulcast of the TED Conference in Long Beach. What sets TEDActive apart is that it’s not a pre-set conference, but an open-source TED, where attendees get to shape the program and get involved by giving their own talks at TEDYou, hosting workshops, leading and proposing inventive activities. This year TEDActive launched a new initiative: TEDActive Projects. These are collaborative opportunities to come up with creative “microactions,” or easy things we can do, to begin to address key issues in our world at TEDActive and beyond.

About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, California, along with the TEDActive simulcast in Palm Springs; TEDGlobal is held each summer in Edinburgh, Scotland.

TED's media initiatives include, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Follow TED on Twitter at, or on Facebook,

TED2011, "The Rediscovery of Wonder," will be held February 21-25, 2011, in Long Beach, California, along with the TEDActive simulcast in Palm Springs, California. TEDGlobal 2011, "The Stuff of Life," will be held July 11-15, 2011, in Edinburgh, Scotland.

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