Pros: This Tv is really bright and has vivid colors. I use the normal profile with 100% backlight and motion smoothing on. Really smooth picture with vivid colors and deep blacks. My particular panel had really good gray uniformity which might vary based on your panel luck.

Cons: Blacks are only good if you look directly at it. Side view of the tv exposes blooming from the full array system. Colors get washed out when viewing from the side. Roku isn't my favorite operating system but its acceptable.

Overall Review: Excellent tv if you are looking to game or watch movies in a direct setting. I'd recommend for dorms or bedrooms where the TV is directly in front of viewer. It is as close to OLED that you can get at this price.