Pros: I recently moved so I thought that I would try to cut the cord, mainly because my local cable provider (Time-Warner) charges more for HDTV. I haven't used an antenna in 20+ years, and I've heard horror stories of how hard it can get to setup an antenna to get decent reception: installing cabling and mounting an antenna on the roof, or an unsightly indoor antenna that you constantly have to fiddle with. I thought I would give this antenna a shot but really had low expectations because it seemed too easy. But it really was that easy...just plugged it in and laid it flat on a shelf below the TV (barely noticeable), which is in the center of my house, not even near a window. Within 10 minutes after opening the box, I had 10+ crystal clear HD channels (and many more SD channels). No glitches, even during (winter) storms. Extremely simple setup, unobtrusive, very reliable....no regrets at taking a chance on this product.

Cons: It made me feel dumb for wasting so much money on cable TV because I thought that was the only way to get reliable HDTV without some complicated antenna setup.

Overall Review: I should note that I live in the middle of the city, within easy range of broadcast towers. Your experience may vary significantly depending on where you live. The setup was so easy and reliable that I even took this over to friend's house to watch the Superbowl because he only had SD cable. Same experience there...set up was under 10 minutes and got perfect reception.