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February 18, 2016 – Los Angeles, CA – Newegg – the leading tech-focused e-retailer in North America – today announced that it committed to a year-long sponsorship of Wizard World’s (OTCBB:WIZD) comic con and gaming events. The initiative encompasses a total of 17 events in major cities across the United States, the first of which kicks off this weekend in Portland, Oregon and runs from February 19-21.
Wizard World comic con and gaming events bring together thousands of fans of all ages to celebrate the best in pop-fi, pop culture, movies, graphic novels, cosplay, comics, television, sci-fi, toys, video gaming, gaming, original art, collectibles and contests.
“Newegg’s support of Wizard World’s comic con and gaming events shows how integral technology is to our attendees,” said John Macaluso, President and CEO of Wizard World. “Very few brands bridge the gap between tech and pop culture. Newegg connects authentically with the gamers who make up our audience, which makes it a great cultural fit for our events. We are pleased to welcome them to the Wizard World family.”
Newegg’s collaboration with Wizard World sets the stage for a very visible presence at upcoming Wizard World comic con and gaming events. At five of the shows, Newegg will showcase products, host celebrity appearances, and conduct raffles and other giveaways.
Newegg will be featured on Wizard World’s social platforms, in email promotions, and in video content co-hosted on Wizard World and Newegg’s GameCrate website.
“We are always looking for new venues to connect with our customers in a personal way, and Wizard World gives us the perfect opportunity,” said Merle McIntosh, Newegg’s SVP of Sales and Marketing. “Wizard World comic con attendees are creative, tech-savvy and align perfectly with the Newegg brand.”
For more on the 2016 Wizard World Portland comic con and gaming event at the Oregon Convention Center, visit http://wizd.me/PortlandPR.
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