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Newegg Appoints Robert Bellack Chief Financial Officer

8/23/2011 8:49:51 AM Press Release

-- Mr. Bellack Brings More Than 25 Years of Executive Experience to Newegg Team --

CITY OF INDUSTRY, Calif., August 23, 2011 -- Newegg Inc., the largest pure-play technology-focused retailer online, announced today that Robert Bellack has been appointed Chief Financial Officer (CFO). Mr. Bellack is a senior financial executive with more than 25 years in the digital media, ecommerce and publishing spaces.

Mr. Bellack has strong experience managing organizations through dramatic change, which has included growing and nurturing start-ups and driving change in mature organizations. He is a founder of, and most recently served as the company’s CEO. He also served as CFO and SVP of LA Times Media Group, the largest business unit of Tribune Company/Los Angeles Times Media Group, with over $1 billion in revenue and 3,500 employees. Previously he was a founder and CFO/SVP of Classified Ventures, an online classified advertising publisher serving automotive and real estate markets which produced websites such as,, and HomeScape. Before that, Mr. Bellack served as CFO and VP of Administration and Operations of Compton’s New Media, a developer and publisher of consumer educational software with a 500+ title catalog with distribution through major retail and ecommerce.

Mr. Bellack has an MBA in Finance, Marketing and International Business from Northwestern University, J.L. Kellogg Graduate School of Management, as well as a Bachelor of Science in Accountancy from DePaul University, in addition to being a Certified Public Accountant in Illinois. He will be reporting directly to S.C. Lee, the CEO of Newegg North America.

Dr. Lee noted: “We are delighted to welcome Robert to the Newegg team. His demonstrated track record of creating, building and leading high performance organizations, including those in the ecommerce field, will successfully complement the expertise of our current executive team members. I look forward to Robert’s contributions and guidance to support and create continuous growth opportunities for Newegg.”

Mr. Bellack commented: “Newegg has amazing potential for growth and is well positioned to move forward. I am honored to become part of the Newegg story of success.”

About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 16 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

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