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Newegg and goodness Mfg. STOP “Mall Madness” with Mobile Shopping Campaign

11/23/2011 Press Release

--Online Retailer Visits Los Angeles Area Shopping Malls on Thanksgiving Evening and Black Friday--

CITY OF INDUSTRY, Calif., November 23, 2011 -- Newegg Inc., the second-largest online-only retailer in the United States, and its agency of record goodness Mfg. have created STOP “Mall Madness,” a mobile shopping experience just in time to save people from the crowds and chaos of Black Friday. The campaign helps people avoid the malls this holiday season and instead offers mobile stores with a mix of deals that will be stationed in mall parking lots throughout the Los Angeles area.

The mobile stores are a one-time event that begins on Thanksgiving evening and runs into the early hours of Black Friday. They feature a special mobile billboard that combines QR codes and a street team armed with tablets and smartphones bringing deals found online to the people stuck in line outside malls.

“We want to make holiday shopping as painless as possible for our customers,” said Bernard Luthi, senior vice president of marketing and web management at Newegg. “Why wait in long lines and deal with overcrowded stores when you can shop online? Shoppers can come to to get Black Friday deals across every product category for savings on HDTVs, video games, laptops, cameras, home appliances and more.”

“Newegg’s community of tech experts and early adopters have known for years that the best deals on electronics don’t require staying up all night in a mall parking lot,” explained Carl Corbitt, creative director at goodness Mfg. “Our goal is to help people get the right gift at a great price so they can get back home and get some sleep. And for those people not camped out in parking lots in L.A., links to the deals will be shared on Twitter and Facebook all season long.”

For more information about Newegg’s STOP “Mall Madness” campaign, visit or follow us on Twitter at

About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 16 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About goodness Mfg.
goodness Mfg. is a new breed ad agency of 300 world-class creatives and technologists, helping brands create deeper, more meaningful conversations with consumers in an evolving media landscape. Based in Hollywood, CA., the agency is also home to a fully integrated digital production studio. Over their esteemed careers, goodness Mfg.’s founders/executive creative directors have helped create some of the most significant brand phenomena of the last decade for Burger King, Google, GT Bicycles, IKEA, LucasArts, Miller High Life, Mini Cooper, Slim Jim and TRUTH Anti-Smoking. goodness Mfg.’s client roster now includes, American Cancer Society, Bolthouse Farms, CODA Automotive, El Pollo Loco, Google, ING Direct, LucasArts, P&G, Toshiba Consumer Electronics and Computers, Under Armour Women’s and more.

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