Back-to-School Survey Results Show Laptops and Televisions are the Most Popular Tech Products for College
7/23/2012 Press Release
--Newegg Commissions Study to Determine What Items Students Need and Want to Purchase--
CITY OF INDUSTRY, Calif., July 23, 2012 -- Newegg Inc., the leading electronics-focused e-retailer in the United States, today announced it recently commissioned a study to determine what technology devices college students need and want to purchase. The survey, conducted by Wakefield Research, found that students are most interested in buying laptops and large televisions to take with them as they begin college life. According to the results, other technology products that are popular among students ages 18-24 include tablets, printers, smartphones, speakers and the latest software.
“As we gear up for the back-to-school shopping season, we thought conducting a survey of college students would be a great way to gather insight into which technology products are in high demand this year,” said Bob Bellack, CEO of Newegg North America. “We want to ensure our website caters to student needs by offering a broad selection of quality items that will help them succeed in college.”
The survey found that college needs are shifting, and for the most part, not surprisingly, toward products that provide the latest features in mobility and convenience. For instance:
- 92 percent of students consider a laptop a necessity, but more than a third of college students who started school with a laptop (36 percent) admitted they were not completely happy with it throughout the academic year. While college students seem to agree that a laptop is critical for school, they may need to spend more time evaluating their options to ensure that they are purchasing the right one for their needs.
- More than one in four students believe tablets will help their grades.
- Most college students can identify at least one way they would use their tablet for class (researching leading the charge with 61 percent, followed by reading textbooks with 60 percent).
- 50 percent of college students shared that a big television is essential for the “fun” freshman dorm room.
- 48 percent of respondents also say that price is not the most important characteristic to consider when choosing a television for college.
- Although many businesses tout “paperless” offices, college students still consider a printer a necessity for their college years. Two in three students or 66 percent need printers for term papers or documents required by their classes.
- Maintaining ties with family and friends back home is also important for students, especially for first-time freshmen. But, they no longer rely on landline phones --- 73 percent of them say to leave the landline at home. Instead, they use their smartphones to connect with those who matter to them.
In addition, the findings show that buying tech devices and software programs for college should be a joint purchasing decision between students and their parents. The survey illustrates that one in three students have an item purchased by a parent that they don’t like or use, with 36 percent of them saying that item is a laptop. Students also want to provide their input when it comes to buying printers (53 percent say they don’t trust their parents to select the right one) or software (a whopping 70 percent want to pick what programs to buy).
To help college students better communicate with their parents about what they need for school, Newegg launched its Back-to-School Parent Persuasion Program. Using the Parent Persuasion Program, students can activate a set of customizable tools designed to guide their parents to purchase the tech items they need for school. Newegg offers a wide selection of back-to-school essentials including PCs, laptops, printers, software, TVs and digital cameras. For more information about Newegg’s Back-to-School Parent Persuasion Program, visit www.newegg.com/back-to-school-shopping
. About the Wakefield Research Survey
The Newegg survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 502 currently enrolled college students, ages 18 to 24, between May 16 and May 24 using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of this total U.S. undergraduate population.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (www.newegg.com)
and NeweggBusiness.com (www.neweggbusiness.com)
, and regularly earns industry-leading customer service ratings. Newegg delivers a world-class e-commerce platform and is committed to serving the online technology community, from tech-enthusiasts to small and medium-sized businesses. Both Newegg.com and NeweggBusiness.com feature a comprehensive selection of the latest computer hardware and consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Newegg Inc. was founded in 2001 and is headquartered in City of Industry, California.
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