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Newegg Subsidiary NuTrend Automotive Launches Improved Website

10/8/2014 9:45:30 AM Press Release

New Brands and Categories, Improved Images, Educational Section and Auto Configurator Top List of Site Improvements; All Products 10% Off Until Oct. 21

October 8, 2014 – Los Angeles, CA – Newegg, the leading tech-focused e-retailer in North America, today announced the launch of its redesigned automotive website subsidiary, NuTrend Automotive. The original NuTrend website was launched in 2001, specializing in automotive performance parts and accessories. The most noticeable improvement of today’s re-launch of includes a completely redesigned look and feel, which is accompanied by numerous other significant improvements. To celebrate the new site’s grand opening, NuTrend is running a site-wide promotion that discounts all items by 10% for purchases made on or before Oct. 21.

Besides the improved website design, NuTrend now features an expanded array of top products from automotive companies like Husky Liner, BBK, Airlift, Spyder Auto and Seibon. A new education center provides newsletters about the latest in automotive technology, as well as ‘how-to’ video content to further enhance the overall customer experience. The on-site product images are also much improved over those found in NuTrend’s previous iteration.

“We’re excited to support the launch of the reimagined NuTrend website,” said Soren Mills, Chief Marketing Officer of Newegg North America. “The website’s new look is probably the thing folks will notice first, although the addition of new brands, on-site education center and auto configurator tool are particularly exciting because they empower customers with the knowledge they need to make the best automotive shopping decisions.”

A brand new auto configurator tool that shoppers can use to easily determine aftermarket part compatibility based on a vehicle’s make and model accompanies the re-launch as well. Customers can simply enter their vehicle year, make and model and the tool will determine whether or not the aftermarket parts the customer has selected are compatible.

Visit for more information. If you’re already a member of Newegg, you can also log in to NuTrend using your Newegg username and password.

About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 25 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. The Newegg Hybrid Center is located at 18045 Rowland St., City of Industry, CA 91748.

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