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December 17, 2015 – Los Angeles, CA – Newegg, the leading tech-focused e-retailer in North America, is greeting customers with something unexpected this holiday season: personal shopping assistants. Newegg Advocates provide chat-based one-to-one interaction with people shopping Newegg.com. Behind each chat interaction is a technology enthusiast with deep knowledge of the specific products considered by that particular customer. The ability to match customers with chat representatives in real-time based on product interest and expertise makes it easier than ever for customers to find the perfect gift this holiday season.
In late-October Newegg began piloting the program in its PC gaming category in preparation for the busiest shopping months of the year. Based on a very positive customer response to Newegg’s Advocates, the company is now expanding the program to two additional core product categories –desktop PCs and computers.
“Many high-end department stores offer shopping assistants for their clientele – we’re bringing that same high-touch experience to our customers with the Newegg Advocates,” said James Wu, COO of Newegg. “We’ve partnered with Needle to provide Advocates who aren’t salespeople reading off a script, but objective, avid gamers who live and breathe the technology they’re helping our customers choose.”
Needle, an advocate-powered marketing platform, taps into Newegg’s natural community of external advocates to identify the most passionate, loyal consumers and matches them in real-time with shoppers who need help. This functionality is especially helpful during the holidays when many customers come to Newegg not shopping for themselves, but to find gifts for their friends and family. Finding the right gift for a technology enthusiast can be a daunting task. This is where Newegg’s Advocates come into play.
Shopping with Newegg Advocates is an effortless process. When customers are shopping for PC gaming gear, desktop PCs or laptop computers, if an advocate is available a pop-up chat window will appear. Then customers can chat with the Newegg Advocate who will help them find the perfect product to suit their needs. The Advocates not only consider the customer’s budget, but also make sure items are compatible with their existing computer system. If a chat window doesn’t appear, it means all the Advocates are busy helping others. Customers can then try back later and make sure they are getting the perfect gift for the technology enthusiast in their lives.