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If you are reading this message, Please click this link to reload this page.(Do not use your browser's "Refresh" button). Please email us if you're running the latest version of your browser and you still see this message. - Computer Parts, Laptops, Electronics, HDTVs, Digital Cameras and More! Experiences Phenomenal Growth As Product Reviews Hit 500,000 Mark

Dec 20, 2006 Press Release

Tuesday Before Christmas numbers increase year-over-year by 40%. Popular customer reviews offer sage advice from both new and long-time users.

City Of Indsustry, Calif., a leading online computer, consumer electronics, and communications product superstore based in California, announced today that its customer product reviews have recently broken the 500,000 mark. Also, the online retail store experienced phenomenal year-over-year growth the Tuesday before Christmas with an incredible 40% increase as online shopping reached an all-time high this holiday season.

Meanwhile, there's a shipping frenzy going on today at where employees are working diligently to fulfill and ship out orders in time for Christmas. has built its company on providing competitive pricing, excellent customer service and fast, economical shipping. During the holidays, they have also been offering free shipping on a number of popular items including digital cameras.

An extremely popular feature with online stores, product ratings and reviews are a growing trend that consumers are seeking out more and more. Customer reviews are an integral part of the product pages with nearly 1,000 new reviews added daily.

"Customers want honest feedback and that is what the product reviews provide," stated Chad Chen, Newegg's VP of Marketing. "With our transparent review format, you see both the good and the bad. Allowing both types of feedback along with a rating system provides the customer with an opportunity to make an informed decision before they buy."

Every product on Newegg's site has both a product review and an "egg" rating (between 1-5 eggs), the higher the rating, the higher the quality of the product as perceived by Newegg's customers. The egg rating displayed next to a product is the average of all ratings for that particular item and can only be selected after a customer has given a review.

Reviews consist of an overall rating for the product along with "Pros," "Cons," and insightful "Other Thoughts." Additionally, reviewers are asked to state how long they have owned the product and what their technical understanding of it is, which helps to substantiate their opinions.


Total product reviews by score (5 eggs is highest rating, 1 egg is lowest rating): 5 (72%), 4 (15%), 3 (5%), 2 (4%), 1 (4%)

All customer product review postings are evaluated by for offensive language and other review policy violations before being placed live on the site.

About is an online e-commerce company that has created a powerful channel for manufacturers of computer hardware and software, consumer electronics and communications products to reach the do-it-yourselfers, hard core gamers, students, small to medium-sized businesses, IT professionals, resellers and consumers that desire a comprehensive digital lifestyle. At the website, consumers can find the latest technology parts and products, along with product information, pictures, how-to's, customer product reviews and opportunities to interact with other members of the technology and game enthusiast community.

Founded in 2001, has more than 6 million registered customers. headquarters are in City of Industry, Calif. For more information visit

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