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Newegg Announces Key Management Hires

Jan 8, 2007 Press Release

CITY OF INDUSTRY, Calif --, a leading online computer, consumer electronics, and communications product superstore, announced today its recent hiring of four senior executives. Joining the leadership team are: Bernard Luthi, Vice President of Merchandising; Rick Quiroga, Vice President of Finance; Ron L. Bester, Vice President of Consumer Electronics and Purchasing; and Ed Johnson, Vice President of Human Resources.

"We are pleased to welcome them to the Newegg family and look forward to their contributions to the company," said Fred Chang, Chairman and CEO of Newegg. "With their impressive track records and in-depth knowledge, Newegg will continue to grow as an industry leader."

New Leadership Brings Extensive Knowledge to

Bernard Luthi, newly appointed Vice President of Merchandising, will lead the strategic development of Newegg's Merchandising team. Luthi brings a wealth of experience in forging strong customer and manufacturer relationships, building high performing teams, and identifying growth opportunities from his prior positions at Ingram Micro and most recently PC Mall where he was Vice President of Category & Vendor Marketing.

Rick Quiroga has joined Newegg as Vice President of Finance. Quiroga brings extensive experience in the finance world from senior management positions at Earthlink where he played a key role in their Initial Public Offering and from his prior role as VP of Finance with the Innova Group, a NASDAQ listed apparel company. Quiroga will be responsible for driving Newegg's implementation plans, expand Newegg's corporate infrastructure to support growth plans and assisting with strategic planning, accounting and corporate finance.

Ron L. Bester joins Newegg as Vice President of Consumer Electronics and Purchasing. Bester is responsible for advancing Newegg's sales revenues, establishing new markets, and developing new vendor relationships. His experience within the computer and online retail industries will bring key knowledge into Newegg's Product Management Team. Most recently Mr. Bester served as Vice President and Director of Sales and Marketing at

Ed Johnson joined Newegg recently as Vice President, Human Resources. Johnson's background includes more than 25 years in Human Resources in a variety of industries, preceded by nine years in manufacturing operations and production & inventory control. Prior to joining Newegg, Johnson held several senior HR positions with Solectron, a Fortune 250 electronics contract manufacturer, and most recently was the VP HR for Quest Software, a $500M global software company.

About is an online e-commerce company that has created a powerful channel for manufacturers of computer hardware and software, consumer electronics and communications products to reach the do-it-yourselfers, hard core gamers, students, small to medium-sized businesses, IT professionals, resellers and consumers that desire a comprehensive digital lifestyle. At the website, consumers can find the latest technology parts and products, along with product information, pictures, how-to's, customer product reviews and opportunities to interact with other members of the technology and game enthusiast community.

Founded in 2001, has more than 6 million registered customers. headquarters are in City of Industry, Calif. For more information visit

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