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3/11/2008 Press Release

First-place winner receives keys to a brand-new Mini Cooper S

CITY OF INDUSTRY,, the second largest online-only retailer in the U.S., has rewarded one of its customers in a big way: Kevin Thornton, of Chicago, Ill., is now driving a brand-new Mini Cooper S. Thornton was just one of the lucky winners in’s second-annual customer appreciation sweepstakes, which handed out prizes worth more than $50,000. received more than 54,000 entries in the sweepstakes, which ran through Dec. 31, 2007. In addition to the Mini Cooper, over 150 participants won prizes such as digital cameras, iPods, portable DVD players, Bluetooth headsets and flash drives.

“Newegg’s success is built on stellar customer service and customer loyalty,” said Bernard Luthi, vice president of merchandising, Newegg. “The sweepstakes is our way of rewarding online buyers and encouraging them to come back.” consistently earns high marks from its customers and has been honored by Computer Shopper magazine and the National Retail Foundation for its outstanding customer service.

Most recently, Newegg took second place in a debut review by the American Customer Satisfaction Index (ACSI). ACSI is a national economic indicator that examines customer perceptions of the quality and value of products and services offered by 200+ leading brands. In the highly competitive online retail category, came in No. 2, demonstrating the company’s ability to foster brand loyalty.

Thornton, a real estate agent, received the keys to his new car, valued at $26,800, on Tues., March 4. A native of Roselle, Ill., he learned about the sweepstakes while browsing on the company’s site.

“I discovered Newegg a few years ago while I was surfing the Internet,” Thornton said. “I was amazed how easy it was to browse and purchase items on their site. I was always a fan of Newegg, but now they’ve won a customer for life.”

Newegg, founded in 2001, began as a site geared to IT professionals and gamers, and has quickly become the go-to-source not only for technology products but consumer electronics and accessories as well.

About Newegg is the second-largest online-only retailer in the United States, attracting more than 8.7 million registered users and earning industry-leading customer service ratings. Founded in 2001, Newegg Inc. attained approximately $1.9 billion in revenue in 2007. “Those who know” — IT professionals, do-it-yourself computer enthusiasts, avid online gamers, students, small-to-midsize businesses, resellers and consumers — consider their top choice for computer and IT products and consumer electronics. At its award-winning Web site,, shoppers can compare a comprehensive selection of the latest high-tech products, view detailed product descriptions, pictures, how-to information and customers reviews, and interact with other members of the technology and gaming community. is headquartered in City of Industry, Calif. For more information, visit or e-mail

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