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6/26/2008 Press Release

Online retailer to broadcast winning entry touting industry-leader’s customer focus and selection

CITY OF INDUSTRY, Calif. –, a premier U.S. technology online retailer, has revealed the winner of its first-ever video contest. The grand prize was awarded to William Urbina for his submission, “Why I Choose Newegg.” Nineteen other talented Newegg fans received prizes and special recognition.

An overwhelming number of talented and passionate customers submitted their home-made commercials, highlighting what they love about the online technology superstore. Submissions were judged based on originality, creativity, appeal and how well the content addressed the customer experience. Urbina, of Los Angeles, Calif., will receive a 37” Westinghouse LCD HDTV, and have the unique experience of seeing his award-winning work broadcast on cable television this July.

Newegg is well-known among the technology-enthusiast community. It has built an almost cult-like following based on its outstanding customer focus – exceptional service, fast shipping, vast product selection and competitive prices. Newegg officials hope that the winning commercial, which shows Urbina building his own computer on, will extend awareness of the popular online retailer beyond its current customer base.

“We are thrilled by the tremendous response we received to the contest,” said Bernard Luthi, vice president of merchandising, Newegg. “The judges carefully went through each entry – goofy, serious, dramatic as they were – to find the best representation of what our customers experience when they shop at Newegg. Not only did we receive more submittals than expected, but we were tremendously impressed with the talent of our customers.”

Prizes were awarded to the top 20 submissions. Winners received high-end desktop memory, audio systems and more. Videos for all winning commercials, including honorable mentions, can be viewed online at

This is the first of many contests the online retailer plans to hold to showcase Newegg’s large product selection, great service and its loyal customers.

About Newegg is the second-largest online-only retailer in the United States. Founded in 2001, Newegg has more than 8.7 million registered users and earns industry-leading customer service ratings. At its award-winning Web site,, shoppers can compare a comprehensive selection of the latest high-tech products, view detailed descriptions, pictures, how-to information and customers reviews, and interact with members of the technology enthusiast community. is headquartered in City of Industry, Calif.

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