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April 21, 2005 Press Release

Company Launches Website Enhancements Aimed Toward Improving User Experience

LOS ANGELES — April 21, 2005 –®, a new breed of e-marketer offering computer hardware and software, consumer electronics and communications and networking equipment from an online superstore, has performed an intense overhaul and rebuild of the company’s website. The new site offers a host of aesthetic and functional improvements designed to enhance the user experience.

A list of refined product categories and new intuitive navigation methods allow customers to perform more effective product research. Those enhancements alone are not the only things a visitor will notice. Visitors to the new site will be immediately struck by the radiant Newegg gold and orange hues as well as an intuitive website layout and design. The new look is expected to appeal even to those visitors for whom online shopping is uncharted territory.

"’s new website design has been rebuilt based upon our customers’ feedback," explained Simon Hsieh, CEO of "Our design, development and marketing teams have worked diligently to incorporate the wish list of features and to create an extremely user-friendly navigation that will enhance the shopping experience for both novices and pros alike. Our short–term goal was to create a place where everyone could learn about and then shop for the latest in digital convergence lifestyles."

With enhanced Product Comparison and the newly developed Expert Opinions section (which will feature product reviews and editorial content from a variety of award-winning technology publications), the new site offers tools that make researching product alternatives among’s huge inventory fast and simple.
Additionally, Newegg has added new rollover and guided navigation features, category-specific advanced search tools and a new DVD store. The new features more than 135,000 product reviews and more than 100 product categories. continues to offer its broad selection of computer hardware and software, components and consumer electronics, in stock, at great prices. More than 98 percent of orders ship same day.’s new website also features larger product photos, pre-order/back-order functionality, and a newly developed Item Intelligence section to help customers make informed purchasing decisions by offering pertinent information and rich media such as virtual tours and how-to videos.

“Consumers come to to stay current with what’s hot in technology,” said Howard Tong, Vice President of Marketing. “We have created a website featuring a full line of digital lifestyle product categories that will grow as our company grows, helping to elevate us far above our competition as well as further establishing the brand” will kick off the launch with almost 100 product specials and a daily sweepstakes program that will run for the inaugural week.

Newegg is an e-marketer - an online computer, consumer electronics and communications product superstore - offering the widest product selection of IT brands and CE brands in the industry. At Newegg, consumers can find product information, how-to’s, customer reviews and opportunities for community interaction.

Founded in 2001, Newegg has more than 3 million registered customers and 900 employees globally. Newegg is headquartered in City of Industry, Calif. For more information, visit

Once You Know, You Newegg.

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