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4/06/2011 Press Release

Popular Online Retailer Selects Etilize, Inc. to Supplement Product Data for Their Information Technology and Consumer Electronics Online Retail Portal

LONG BEACH, Calif. -, the largest technology-focused pure-play retailer online, announced today its decision to use Etilize product content for its IT and Consumer Electronics product selection. offers customers over 84,000 products with detailed specifications, over two million customer reviews and high resolution photo galleries. is a one-stop shop for online shoppers, featuring the latest in high-tech gadgets, computer components, home theater products, appliances, movies, video games and much more. will utilize Etilize's data to supplement its product content and provide customers with the detailed product specs for which is known.

"We evaluated a range of options for acquiring product content and are very happy to be partnering with Etilize," said Bernard Luthi, Vice President of Marketing, Web Management and Customer Service at Newegg. "Newegg is known for our high attention to quality, reliability and the customer experience. We believe Etilize's solution, Spex, brings great value to our offerings."

"We're elated has selected us to supplement their product content," said Ken Schwartz, Etilize's VP of North American Business Operations. "Newegg demands the highest standards for their online content and we are proud to be aligning with a partner whose high standards of quality match our own."

Etilize aggregates comprehensive product data for millions of products from thousands of manufacturers around the world. Etilize's flagship e-commerce data solution, Spex, takes advantage of Etilize's industry experience and category-centric skills to standardize all collected data into one standardized, parametric data feed. Etilize works with a variety of clients including distributors, resellers, online retailers and manufacturers and is focused on providing product data for both the Online and Retail sectors. Spex is provided on an annual subscription basis and supports both online and off-line customers' needs.


Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 13 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About Etilize, Inc.

Etilize Inc., a subsidiary of GfK Group, was founded in 2000. Etilize provides product images, attributes, e-commerce modules and rich content for more than 7 million products globally. Etilize's commitment to providing world-class service is one of the many reasons Etilize has the largest data distribution network in the world. Spex product data is available in more than 30 countries worldwide and provides annual data subscriptions through a variety of delivery methods. GfK Group ( acquired Etilize through its subsidiary ENCODEX in 2009. The combined offering of Etilize and ENCODEX is now marketed globally under Etilize, Inc. Learn more by visiting

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