Ricoh Imaging is pleased to announce the launch of the RICOH GR III Street Edition Camera. The GR III Street Edition camera has all the features of the Ricoh GR III camera plus the Full Press Snap feature has been enhanced so that it can be activated with a single touch on the LCD Panel, allowing the user to instantly capture splitsecond moments. The RICOH GR III Street Edition includes an exclusive Yellow-Orange Lens Ring and an extra DB-110 Battery.
The exterior finish features an elegantly grained texture created by repeatedly spraying droplets of a coating material onto the camera body. Although smooth in appearance, this special paint also helps improve camera hold. The camera is accentuated with a special edition orange-yellow ring encircling the lens barrel. Yellow-Orange was chosen as an accent color to symbolically represent "Brilliance on the street.
"Full Press Snap" by LCD
This camera allows the user to instantly activate the Full Press Snap feature with a single touch on the LCD panel. The Full Press Snap feature shifts the lens to a preselected focal point the moment the shutter release button is fully depressed. It can now also be assigned to the LCD screen positioned on the camera's back panel. This feature comes in handy when taking snapshots on the street, assuring flawless pointand-shoot photography to capture once-in-a lifetime shutter opportunities.
Shutdown Screen - Exclusive to GRIII Street Edition
When the camera's power is turned off, the camera displays a shutdown screen consisting of the specially designed product logo and a street-view image that symbolizes the camera's "street snapshot" concept.
In ever-changing city views, capture once-in-forever moments on the street with the GR III Street Edition Camera. The model features a metallic gray body, orange-yellow ring cap and includes an extra battery, inspired by street photographers who are in their element on the asphalt pavement.
High resolution and high contrast. Introducing the sharp imaging of the newly developed GR lens
The GR lens with a new lens construction was developed for even better image quality. This lens uses a slim optical system with six elements in four groups while maintaining the 18.3 mm (35 mm format equivalent: 28 mm) focal length and brightness of F2.8. High-refractive index, low dispersion glass and aspherical high-precision molded glass lenses are optimally placed in the lens construction to suppress distortion and chromatic aberration to the absolute limit, delivering a high level of sharpness. This results in images that are sharp and clear across the entire frame even from the widest aperture setting.
NEW The detailed descriptive power of the 24.2 M large APS-C size image sensor
This model is equipped with a high-resolution, wide dynamic range APS-C size CMOS image sensor (approx. 24.24 effective megapixels). It has approximately 1.5 times the pixels of the GR II and an anti-aliasing filter less construction that utilizes the characteristics of the high-resolution lens for high-definition detail reproduction. Both the image sensor and lens are also optimized for the best possible image quality.
NEW Advanced image processing and responsiveness. Meet the new GR ENGINE 6
The imaging processor on this model is the new GR ENGINE 6. It elevates the essential high image quality performance of the GR for an even greater level of detail. Faster processing makes a high pixel count image sensor and multi-level gradation in 14-bit RAW possible. This also contributes to improved responsiveness and functionality for autofocus and movie.
NEW Shooting at ISO 102400 is possible with our original signal processing technology